BtoB Media Business, the magazine for business publishing executives.

Because it's the only publication focused exclusively on business-to-business publishing, more than 5,000 industry leaders subscribe to Media Business for the latest trends and insightful analysis.

BtoB Magazine, the magazine for marketing strategists, delivers timely editorial on all disciplines of business-to-business marketing.

Published monthly by Crain Communications Inc, BtoB provides more than 45,000 subscribers with the information and analysis they need to develop a winning integrated marketing strategy for their companies.

Big challenges for small publishers
Matthew Schwartz
The economic slowdown is having a negative effect on b-to-b media companies of all stripes, but smaller publishers may be feeling the most pain. They have fewer financial resources to deal with the rising paper and postal costs that are taking a toll on the traditional part of their business.

 PEOPLE

Goldberg to expand 'WSJ' network
Mary Ellen Podmolik
In the past five years since joining Dow Jones & Co., Matt Goldberg helped launch successful initiatives to bring Wall Street Journal content to office buildings and to offer customized cross-platform marketing programs for clients across the company's multiple brands.

On the Move: Changes at Bobit, New Bay Media, 'Website,' and Advanstar
Scott Meyer, CEO of information and advice Web site About.com (owned by New York Times Co.), left the company last month. Martin Nisenholtz, senior VP-digital operations for Times Co., and Ron McCoy, CTO of the About.com division, will run the Web site on an interim basis.

View Media Business Magazine, April 2008

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