BtoB Media Business, the magazine for business publishing executives.

Because it's the only publication focused exclusively on business-to-business publishing, more than 5,000 industry leaders subscribe to Media Business for the latest trends and insightful analysis.

BtoB Magazine, the magazine for marketing strategists, delivers timely editorial on all disciplines of business-to-business marketing.

Published monthly by Crain Communications Inc, BtoB provides more than 45,000 subscribers with the information and analysis they need to develop a winning integrated marketing strategy for their companies.

View Media Business Magazine, December 2007

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COVER STORY
Vertical Outlook
With the economy showing signs of slowing down, companies are expected to be more selective about where they put their marketing dollars in the new year.
 
UPFRONT
KnowledgeStorm deal caps active year for TechTarget
Matthew Schwartz
TechTarget's $58 million acquisition of KnowledgeStorm last month culminated a busy year for the IT media company.
 
ABM management meeting looks at ways to keep print relevant
Matthew Schwartz
Discussions of how to maintain and grow print were front and center at American Business Media's Top Management Meeting last month in Chicago.
 
How can smaller b-to-b media companies make technology work better for their customers?
Rose Southard, IT Director, Putman Media
The key is to change the software development cycle so that the project doesn't end when an [online] product launches.

Media execs skeptical about Ballmer’s forecast
Kate Maddox
While media executives agree that digital will become increasingly important as a delivery vehicle, they are skeptical about Microsoft Corp. CEO Steve Ballmer's recent forecast that in 10 years all media will be digital.

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