Media Business Magazine, December 2009
|January 05 2010|
BtoB Media Business, the magazine for business publishing executives.
Because it's the only publication focused exclusively on business-to-business publishing, more than 5,000 industry leaders subscribe to Media Business for the latest trends and insightful analysis.
BtoB Magazine, the magazine for marketing strategists, delivers timely editorial on all disciplines of business-to-business marketing.
Published monthly by Crain Communications Inc, BtoB provides more than 45,000 subscribers with the information and analysis they need to develop a winning integrated marketing strategy for their companies.
PUBLISHERS’ RESOURCE GUIDE Page 11
Bright spots: As the economic tide gradually turns, financial services companies will look to b-to-b media to boost market share.
Challenges: With ad budgets shrinking, media companies must regain the attention of advertisers hesitant to take risks in a slowly stabilizing economy.
With credit markets finally showing signs of life, it may be the financial services publishing sector that proves to be the downturn’s most lasting victim. As publishers continue to grapple with an uncertain future, many predict consolidation precipitated by costcutting and a greater push to online. ...
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|Last Updated ( January 05 2010 )|
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