BtoB Media Business, the magazine for business publishing executives.

Because it's the only publication focused exclusively on business-to-business publishing, more than 5,000 industry leaders subscribe to Media Business for the latest trends and insightful analysis

BtoB Magazine, the magazine for marketing strategists, delivers timely editorial on all disciplines of business-to-business marketing.

Published monthly by Crain Communications Inc, BtoB provides more than 45,000 subscribers with the information and analysis they need to develop a winning integrated marketing strategy for their companies.

View Media Business Magazine, February 2008

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Weitzner quickly restructures Ziff Davis Enterprise management
Matthew Schwartz
B-to-b media veteran Steve Weitzner took charge as chairman-CEO of Ziff Davis Enterprise in January and quickly implemented a management restructuring.

Survey results bode well for '08
Bob Felsenthal
In December, BtoB researched its marketer readership and found that despite economic unrest, 60% of respondents plan to increase their budgets this year. Of course, that was two months ago, and things may change; but this indicates strong resilience for most b-to-b segments this year.

News Corp. regime takes charge at Dow Jones
Matthew Schwartz
News Corp. Chairman-CEO Rupert Murdoch wasted little time putting his imprimatur on Dow Jones & Co., which News Corp. officially acquired Dec. 13 for $5.6 billion.

Several executives tied to the Bancroft regime are gone, succeeded by some of Murdoch's closest lieutenants.
 
SPECIAL REPORT
The state of b-to-b media
Matthew Schwartz
Business media companies continue to recalibrate their brands for the Internet, where advertisers can get immediate and measurable returns on their investments.

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