BtoB Media Business, the magazine for business publishing executives.

Because it's the only publication focused exclusively on business-to-business publishing, more than 5,000 industry leaders subscribe to Media Business for the latest trends and insightful analysis.

BtoB Magazine, the magazine for marketing strategists, delivers timely editorial on all disciplines of business-to-business marketing.

Published monthly by Crain Communications Inc, BtoB provides more than 45,000 subscribers with the information and analysis they need to develop a winning integrated marketing strategy for their companies.

Cover Story:
Seeing green: Making money from eco-friendly trade shows
By Charlotte Woolard

Cindy Sample, director of operations for the retail sports group at Nielsen Business Media, is adamant: The trade shows in the group's portfolio may offer attendees the opportunity to offset the impact of travel with carbon credits or to eat local produce with biodegradable forks and knives, but the events are not green.

Neither is Greenbuild International Conference and Expo, the rapidly growing construction event where organizers deploy volunteers and interns to recycling areas, assuring that the right bits find the right bins. ...

Checklist: How green is a facility?
The Environmental Protection Agency has developed a 14-point checklist for use when evaluating a meetings facility.

    * Recycling program
    * Linen/towel reuse option communicated to guests
    * Access to public transportation or shuttle services
    * Policy to turn of lighting and air-conditioning when rooms are vacant
    * Bulk dispensers or reusable containers
    * Reusable cutlery, napkins, tablecloths
    * Energy efficiency program
    * Water conservation program
    * Paperless check-in and checkout for guests
    * Use of recycled or recyclable products
    * Employee training on green activities
    * Other initaitves such as environment-related certifications, support of green suppliers network
    * Locally sourced foods or consideration of growing practices of farmers who provide food
    * Policy to use bio-based or biodegradable products, including cafeteriaware

View Media Business Magazine, July 2008

Click the "SAVE" button, you can download the entire magazine.

M&A
UBM units wheel and deal
Sean Callahan
On June 2, two U.S.-based divisions of United Business Media announced acquisitions that underscored how the b-to-b media sector has developed over the past decade. Specifically, the deals emphasized revenue streams other than print advertising and focused on international markets.

Social media sites not for everyone
Seth Alpert, Admedia Partners
With the success of My Space, Facebook and LinkedIn, many media companies have launched (or are considering launching) online social networking sites aimed at their constituencies. The question is: Are such programs viable in niche b-to-b markets?
 
Social media's subtleties
Marie Griffin
A few years ago, social media tools that invited Web site users to comment on stories, rate and rank content, write blogs and post their own photos were found only on big-budget, cutting-edge business sites.
 
Portal to monetize ABM members' videos
Marie Griffin
Dragonfly, which designs and builds video portals for media sites, and Tremor Media, an online video ad network, have joined forces with American Business Media to develop Global Business Media-TV (GBM-TV).

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