BtoB Media Business, the magazine for business publishing executives.

Because it's the only publication focused exclusively on business-to-business publishing, more than 5,000 industry leaders subscribe to Media Business for the latest trends and insightful analysis.

BtoB Magazine, the magazine for marketing strategists, delivers timely editorial on all disciplines of business-to-business marketing.

Published monthly by Crain Communications Inc, BtoB provides more than 45,000 subscribers with the information and analysis they need to develop a winning integrated marketing strategy for their companies.

COVER STORY
Looking beyond the downturn
Even while cutting back in some areas, publishers are investing for the future

Every day it seems another b-to-b media company shutters a magazine, fires staffers or cuts salaries. Behind the scenes, however, these businesses are quietly investing in areas they believe will grow when the recession recedes.

Where are they investing?
Hint: It’s not in print magazines. ...

Read The Digital Issue: Media Business Magazine, June 2009

BACK FROM THE DEAD
Media brands get new lease on life Page 4

Publishers squeezed by the economic downturn hope recent cuts and new investments will help spur future growth Page 7

ABM ANNUAL
Digital dominates the discussion Page 6

OPEN-SOURCE SOLUTIONS
Debating the pros and cons Page 9

E-MAIL
PROGRAMS Medium still delivers results Page 12

BtoB Media Business Magazine Official Website

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