BtoB Media Business, the magazine for business publishing executives.

Because it's the only publication focused exclusively on business-to-business publishing, more than 5,000 industry leaders subscribe to Media Business for the latest trends and insightful analysis.

BtoB Magazine, the magazine for marketing strategists, delivers timely editorial on all disciplines of business-to-business marketing.

Published monthly by Crain Communications Inc, BtoB provides more than 45,000 subscribers with the information and analysis they need to develop a winning integrated marketing strategy for their companies.

Top Innovators in Business Publishing

It's a difficult environment these days for b-to-b media companies, as the slowing economy puts the squeeze on marketers' budgets and added pressure on business publishers' bottom lines. But where many see challenges, others see opportunities.

As demonstrated by the publishing pros profiled in our fifth annual Top Innovators in Business Publishing, now is not the time to be reactive but rather to aggressively pursue new and often unorthodox ways to generate revenue and create fresh platforms for b-to-b media brands.

Take Steve Howe, president of Financial Times, the Americas, who this year created a U.S. conference group that has already held three events, with more to come.

On the editorial side, Bob Safian, editor of Fast Company, seems to have overcome the magazine's association with the dot-com era's boom and bust. He's recruited new talent, punched up the design and added two special issues, among other things. The result: Through the first quarter, ad revenue was up 35% and ad pages grew 29%. ...

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PEOPLE
 
Bobit's Drummey focuses on growth
Mary Ellen Podmolik
As a new VP and group publisher for Bobit Business Media, Cyndy Drummey wears two very different hats every day—titles under her direction include Nails and VietSalon in the Beauty Group and Campus Safety, Security Sales & Integration and Police in the...
 
On the Move: Changes at IDG, The Economist Group, 'WSJ,' 'BusinessWeek' and Forbes
International Data Group has promoted Bob Carrigan to CEO of IDG Commu-nica-tions Worldwide, from CEO of IDG Communica-tions U.S. Carrigan now oversees IDG's media operations, including print, online and events, in 85 countries. He had been CEO of IDG Communications U.S. since 2005.

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