BtoB Media Business, the magazine for business publishing executives.

Because it's the only publication focused exclusively on business-to-business publishing, more than 5,000 industry leaders subscribe to Media Business for the latest trends and insightful analysis.

BtoB Magazine, the magazine for marketing strategists, delivers timely editorial on all disciplines of business-to-business marketing.

Published monthly by Crain Communications Inc, BtoB provides more than 45,000 subscribers with the information and analysis they need to develop a winning integrated marketing strategy for their companies.

View Media Business Magazine, October 2007

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E-mail energy
Mary E. Morrison
Aggressive spam filters and pesky browsers that block images haven't dampened publishers' drive to add more low-cost, flexible and measurable e-newsletters
October 03, 2007
 
Reed’s interactive group study finds market supports higher prices
One of the first things Reed Business Information did when it formed its interactive group last year was to start a major pricing initiative across all its online products, including e-newsletters, said Jeff DeBalko, chief Internet officer at the company and president of the Reed Television Group.
October 03, 2007

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