BtoB Media Business, the magazine for business publishing executives.

Because it's the only publication focused exclusively on business-to-business publishing, more than 5,000 industry leaders subscribe to Media Business for the latest trends and insightful analysis.

BtoB Magazine, the magazine for marketing strategists, delivers timely editorial on all disciplines of business-to-business marketing.

Published monthly by Crain Communications Inc, BtoB provides more than 45,000 subscribers with the information and analysis they need to develop a winning integrated marketing strategy for their companies.

Special Report
Energize your e-mail
Just because your e-newsletters are making money doesn't mean they're reaching their full potential
By Mary E. Morrison

It's little wonder that publishers love e-mail newsletters: At their best, e-newsletters can be powerful generators of sponsorship revenue and Web site traffic, communicating with highly targeted, highly engaged audiences that have opted in to receive must-have information. The challenge, however, is to provide that information while battling rendering issues, avoiding list fatigue and rising above noise from competing e-newsletters and an ever-growing number of new media options.

Complicating matters is the fact that many media companies erroneously believe that because e-newsletters are relatively easy and cost-effective to publish, they don't require much care and feeding.

“So many times in this business we're out looking for the cool new thing, and there's so much money left on the table from the things that are very well-known and well-accepted but just aren't being done well,” said Jeff DeBalko, chief Internet officer of Reed Business Information. “Newsletters definitely fall into that category.” ...

View Media Business Magazine, October 2008

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M&A
'Barron's' makes a deal
David W. Freeman
With its acquisition last month of the Winner's Circle Organization, Barron's increased its stake in the lucrative business conference industry while strengthening its ties to the financial advisers who make up one of its core audiences.

Making deals in tough times
Larger deals are having a much more difficult time moving forward than smaller ones these days due to the problems in the credit markets and the unpredictable state of the U.S. finan-cial industry in general, according to Jeffrey Dearth, a partner at media investment bank DeSilva+Phillips.

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