BtoB Media Business, the magazine for business publishing executives.

Because it's the only publication focused exclusively on business-to-business publishing, more than 5,000 industry leaders subscribe to Media Business for the latest trends and insightful analysis.

BtoB Magazine, the magazine for marketing strategists, delivers timely editorial on all disciplines of business-to-business marketing.

Published monthly by Crain Communications Inc, BtoB provides more than 45,000 subscribers with the information and analysis they need to develop a winning integrated marketing strategy for their companies.

CHANGE AT CYGNUS
New CEO French has high hopes Page 6
RESILIENT REVENUE
Webinars, virtual events still strong Page 10
PAPER TRENDS
Producers face serious challenges Page 12
UBM’S BIG M&A PUSH
Levin revamps firm’s portfolio Page 17

Read The Digital Issue: Media Business Magazine, October 2009

COVER STORY
Do you know what marketers want?
More online options and access to your database, that’s what

What do b-to-b marketers want from b-to-b media companies? And are publishers delivering it?

Those are questions that b-to-b media executives should be asking themselves all the time. But they have more urgency in this era of transformation and tumbling revenue.

The short answer to the first question: Marketers want more than ever before from trade publishers, and they want to pay less and less for it. “It’s a tumble-down effect,” said Caroline Riby, media director at Roberts Communications. “We’re all asked to do more for less.” ...

BtoB Media Business Magazine Official Website

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On average, over 70,000 users visit BtoBonline.com every month for the latest news and information about the b-to-b world. Visit our site today to see what a great resource it can be for you. There is no better way on the web to reach top level marketers looking for b-to-b resources and solutions.

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