BtoB Media Business, the magazine for business publishing executives.

Because it's the only publication focused exclusively on business-to-business publishing, more than 5,000 industry leaders subscribe to Media Business for the latest trends and insightful analysis.

BtoB Magazine, the magazine for marketing strategists, delivers timely editorial on all disciplines of business-to-business marketing.

Published monthly by Crain Communications Inc, BtoB provides more than 45,000 subscribers with the information and analysis they need to develop a winning integrated marketing strategy for their companies.

View Media Business Magazine, September 2007

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Cover Story:

Keeping the faith
Despite the ongoing push into all things digital, many business publishers remain bullish on print as an effective way to reach readers and serve advertisers. As evidence of this, consider these notable launches of the past 12 months.
September 10, 2007
 
Hanley Wood launches print, Web site concurrently
It's typical in a b-to-b media launch that either print or online leads the way at the start, with the other medium falling in behind. Not so with Hanley Wood's launch last year of Architect. ...
September 10, 2007
 
E-prints still no substitute for paper and ink
Steve Mussman, a principal and co-founder of reprint vendor PARS International Corp., has almost 25 years of experience in magazine publishing, marketing, and reprint and copyright program management.
September 10, 2007

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