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Because it's the only publication focused exclusively on business-to-business publishing, more than 5,000 industry leaders subscribe to Media Business for the latest trends and insightful analysis.

BtoB Magazine, the magazine for marketing strategists, delivers timely editorial on all disciplines of business-to-business marketing.

Published monthly by Crain Communications Inc, BtoB provides more than 45,000 subscribers with the information and analysis they need to develop a winning integrated marketing strategy for their companies.

Endnote    
How media companies can grow with green
By Pete May

I can't remember the date or the place exactly. It was a Primedia Business senior team meeting. Maybe New York, spring 2005? There I was, senior VP for Primedia, waxing on about how trends in green and clean would be sweeping through the business world and would affect every sector that we played in, from meetings to Transmission & Distribution World. But my impassioned rant fell on deaf ears. My colleagues were surely thinking, “There goes the tofu-eating Californian again. Green as mainstream? Come on; get real, Pete.”

Fast forward to December 2006 when I left Primedia (then Prism) to join green business maven Joel Makower and his GreenBiz.com site, to start Greener World Media. “Hmm, interesting,” my colleagues said, wishing me well: “I'm starting to hear about this "green thing.' ”

Fast forward to today. Green is the rage. It's hard to open a publication, watch an ad on TV or go to a party without hearing about green this or clean that. ...

View Media Business Magazine, September 2008

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MEDIA BUSINESS
Surviving a content management overhaul
Marie Griffin
Media companies upgrading aging systems tell what they’d do differently if given a second chance

Reflecting their digital commitments, several b-to-b publishers have deployed new Web content management systems (CMS) this year, including Hanley Wood, the Society for Human Resource Management (SHRM), Thomas Publishing's Managing Automation and Reed Business Information-U.S.  ...

UPFRONT: 
Parent remains silent about planned Reed Business sale
Marie Griffin
Reed Elsevier division reportedly drawing interest, but few facts known about potential suitors, deal

CNET aims to enhance engagement with revamp
Christopher Hosford
CNET Networks, whose CNET.com Web site has long been a source of reviews of technology products, hopes its newly revamped online portal produces more salable pages and more profitable user engagement.

Are events saving media companies?
We all know print is tough, and while online revenue grows quickly, it's still a small percentage of most b-to-b media companies' revenue—generally around 10%.

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