CELEBRATING ANOTHER YEAR OF GROWTH

Anytime, anywhere, always on, always available… Mobile allows a brand to connect with its consumer like never before, a dialogue based on relevance, engagement and consumer optin.

Mobile is positioned to become the world’s leading media and become the first screen for connecting the brand to the consumer. With more than 3.4 billion mobile subscribers worldwide, compared to only 1 billion PCs, mobile is rapidly becoming the media of choice for brands and consumers around the globe. It is a means to access the majority of the world’s population in a highly contextual and relevant consumer-driven interaction.

The Mobile Marketing Association and our members are helping to drive industry growth and consumer adoption in a healthy and sustainable fashion world-wide. The MMA Annual Mobile Marketing Guide: Recognizing Leadership & Innovation highlights the leaders and innovators in the global mobile marketing industry. It features the companies and individuals who have shown leadership, creativity and excellence in their mobile campaigns, technologies, initiatives and, in some cases, their partnerships.

Our MMA Global and Regional Award winners and finalists are profiled in this publication and demonstrate some of the industry’s leading solutions for mobile marketing.

Congratulations to all of our 2008 Award winners, finalists and all of those who submitted entries. You are all winners!

We encourage you to enjoy this publication and learn from some of the individuals and companies that are leading the growth of the industry and the association. Let’s keep our campaigns simple and relevant, deliver on value to the consumer and most of all, have fun!

Thank you for your leadership.

Download Mobile Marketing Guide: Recognizing Leadership & Innovation

PDF format, 19MB, 32Pages.

CONTENTS
4: Welcome
The Mobile Marketing Association celebrates another year of growth.

6: Mobile Marketing Trends and Outlook for 2009 and Beyond
It’s a tide that lifts all boats: For brands and marketers, new opportunities in the mobile space are developing in all regions of the world.

13: 12 Things You Must Know to be Successful with Mobile Marketing
Recommendations from experienced mobile marketing professionals, starting with the basics and moving into planning and implementing a successful campaign.

16: Mobile Marketing Metrics
By the numbers: This research shows that mobile marketing is growing as a dependable and well-received way to reach audiences around the world.

18: Summary of MMA Award Winners and Finalists
Turn to this page to get a quick overview on this year’s MMA Award winners and finalists.

21: MMA Selection Committee
The MMA Awards are judged by a who’s who of the mobile industry.

22: Award for Overall Excellence
The Mobile Marketing Association has chosen this company to receive the association’s Overall Excellence Award for Company or Committee, recognizing its innovation and success in reaching its consumers through mobile marketing.

23: Outstanding Individual Achievement Award
This well-known mobile marketing leader is being honored with this year’s Outstanding Individual Achievement Award, recognizing her contributions to the industry and the association.

24: Overall Award for Academic Achievment
The academic of the year’s work rigorously addresses questions as to how marketers and advertisers, in particular, can make the best possible use of the mobile device, from the perspective of branding.

24: MMA Resources and Publications

25: MMA Global and Regional Award Winners: The Winning Strategies
These case studies exemplify some of the best in mobile marketing from around the world.

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