Natural Capitalism
       by Paul Hawken, Amory Lovins, L. Hunter Lovins

       Hardcover: 416 pages
       Publisher: Little, Brown (September 30, 1999)
       Language: English
       ISBN: 0316353167

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In Natural Capitalism, three top strategists show how leading-edge companies are practicing "a new type of industrialism" that is more efficient and profitable while saving the environment and creating jobs. Paul Hawken and Amory and Hunter Lovins write that in the next century, cars will get 200 miles per gallon without compromising safety and power, manufacturers will relentlessly recycle their products, and the world's standard of living will jump without further damaging natural resources. "Is this the vision of a utopia? In fact, the changes described here could come about in the decades to come as the result of economic and technological trends already in place," the authors write.

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