Natural Food Network Magazine, September/October 2007, Free PDF Issue

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Natural Food Network Magazine, September/October 2007, Free PDF Issue

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Sunday, 23 September 2007

Natural Food Network Magazine, September/October 2007, Free PDF Issue, Asiaing.com An Industry in Transition

The production and marketing of natural and organic products has outgrown its origins as a niche lifestyle industry. The bounty of natural products now available at conventional grocers last year surpassed sales at specialist retail outlets and open-air markets supplying produce and a narrow range of processed foods since the 1960s.

Consumer demand due to increased health awareness, affluence and environmental concerns is propelling the transition. The far-sighted all-natural consumers that sustained the industry remained at 1.9% of the population for the past 30 years. Today that number is growing. Research by the Food Marketing Institute shows 66% of the public believe natural and organic products are safer, beneficial and desirable for their taste and quality.

Natural and organic products reached $45.8 billion in sales in 2004 and remain the industry's fastest-growth, high-yield segment. Conventional grocers for the first time surpassed the $22 billion sold at specialty natural food stores. Sale of certified organic foods, which totaled $3.57 billion in 1997 are expected to top $14.5 billion this year. The USDA reports 2.3 million acres of U.S. cropland is now certified for organic production.

Our editorial mission is to provide a clear, compelling business case for selecting natural and organic products.

Our strategy is simple. Natural Food Network transfers valuable knowledge to those who have the greatest impact on buying choices.The magazine, website and newsletters provide the food retail and distribution industry with a complete information source on new products and market trends and opportunities. Our content educates conventional retailers and provides a continuing foundation for the evolving specialist businesses.

Business is about business, and that means suppliers must effectively market through the entire supply chain of the industry to reach the buyers and keep them informed. Natural Food Network Magazine is designed to enable and promote the whole business network. Coverage focuses as much on the middle as the retail and supply ends of the market. This makes it effective in communicating information to everyone from the category manager at a large conventional retail chain to the owner of a small specialty store.

What differentiates Natural Food Network Magazine and makes it more effective is our commitment to speeding the transition and our network.

For more information on advertising in Natural Food Network magazine call our sales hotline Toll Free on 1-877-236-5633

To submit a press release, email it to: news@naturalfoodnet.com

Download Natural Food Network Magazine, September/October 2007

PDF format, 3.4mb, 52pages.

Highlights of the Current Issue of NaturalFoodNet's Magazine:

GREEN CLEAN

Consumers appreciate sparkling clean floors, germ free countertops and fresh smelling bathrooms. But what they’re willing to purchase and do to meet their cleaning needs is profoundly changing, affecting the bottom line for retailers of household cleaning products. According to Mintel, the U.S. household cleaning products market, worth $2.7 billion in 2005, slid nearly 8 percent in value from 2000. And while supermarkets still have a firm hold on retail sales—an estimated 74 percent in 2005 – they continue to lose market share to mass merchandisers and drug stores. Mintel estimates that the household cleaning products market will decrease by another 5 percent between 2005 and 2010.

ORGANIC CHOCOLATE

Chocolate is the latest category to discover the sweet success to be found in going organic. According to a Euromonitor report, organic chocolate sales grew by 49 percent in 2006, making it the fastest growing segment of the organic industry. While the category is still only a relatively small $70.8 million - out of total 2006 chocolate sales of about $6 billion - this type of double-digit increase for the organic variety has definitely gotten the attention of mainstream chocolate companies including Hershey Co. and Cadbury Schweppes PLC. In October 2006, Hershey bought award-winning organic chocolatier Dagoba; in 2005, competitor Cadbury Schweppes bought the popular organic brand Green & Black. Russell Stover has even recently introduced their own additions to the organic chocolate market.

LOSS PREVENTION

Aggressive use of technology, surveillance, hotlines and other methods helped grocers cut losses from theft and other forms of shrink to 1.69 percent of sales in 2005, down from 2 percent the previous year, according to the Food Marketing Institute (FMI). Contributing Editor Dan Calabrese covers Supermarket Security and Loss Prevention in this report in the July/August issue of Natural Food Network Magazine.

Visit Natural Food Network Official Website

Natural Food Network's website, magazine, newsletters, directories and business intelligence provide the natural and organic food industry with greater insight. Whether online or in print, our goal is to inform and connect buyers and sellers and all who collaborate in bringing wholesome products to market.

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