New Rules for the New Economy
    by Kevin Kelly

    Penguin (Non-Classics) (October 1, 1999)

    From his perch as founding editor of Wired magazine, Kevin Kelly has long been one of the new economy's chief hypesters. 

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There's hype and then there's the Internet. The widespread emergence of the World Wide Web and the idea of a network economy have set new records for excess in overheated marketing campaigns, breathless newspaper and magazine articles, and topsy-turvy financial markets.

From his perch as founding editor of Wired magazine, Kevin Kelly has long been one of the new economy's chief hypesters. In New Rules for the New Economy, Kelly tries to encapsulate the characteristics of this emerging economic order by laying out 10 rules for how the wired world operates.

The result is a dizzying, sometimes confusing, but always thought-provoking look at the behavior of networks and their effect on our economic lives.

Far from hype, New Rules for the New Economy is required reading for anyone pondering business in the not-too-distant future.

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