Television, Internet and Mobile Usage in the U.S.

This is the first in a series of reports from The Nielsen Company summarizing the amount of activity, including video viewing, which occurs on a monthly basis by the average user over television, Internet and mobile phones.

The TV and Internet figures below are calculated using Nielsen’s National TV and Internet panels
which are measured electronically and reported on a regular basis. The Mobile Phone figures are
collected by Nielsen via a quarterly survey, and give a firsthand look at how early adopters report
their usage of mobile video.

IN SUMMARY
This is the first look at how Americans of all ages use the three screens of television, Internet and mobile phones. The screen time of the average American continues to increase. Americans are watching more traditional TV than ever, and we also see an increasing amount of time spent on the Internet and watching online video.

At the same time a small but growing number of consumers are utilizing their cell phones for video access. The Nielsen Company will publish this report quarterly and include integrated metrics as they become available.

Download Nielsen’s Three Screen Report, 2008

PDF format, 243KB.

Visit The Nielsen Company Website

About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek).

The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA.

For more information, please visit, www.nielsen.com

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