“ Protect your reputation. Your good name is your most vital credential and once damaged cant be easily repaired…” — Wall St Journal, August 27, 2007

Learn the four steps that comprise the ideal online brand protection strategy consisting of both technological and organizational programs.

As the Web continues to become a more dynamic and vital part of every corporation, today's enterprises need to become more proactive at anticipating exploits and abuses that can tarnish their reputation and negatively impact their business operations by consolidating their Internet domain names and putting in place a series of protective measures.

 This paper shows you the steps you need to take to monitor your total online presence and strategically protect your various corporate brands, trademarks, and domains.

Download Your Free eBook:  "Online Brand Protection: A Step-by-Step Guide to Creating a Proactive Strategy"

Offered Free by: MarkMonitor

SUMMARY
Implementing a comprehensive domain strategy and being vigilant about how your brands are represented online is paramount. Many brandholders have been successful in defending their brands, including high profile legal cases from Dell, Verizon, and Microsoft. This has begun to send a message to brand abusers that they run the risk of litigation and will end up paying for punitive damages.

Future online brand abuse is a near certainty for just about every current business. The Internet is only becoming more complex and dynamic, and as such is a great place for criminals to operate. With new blocks of domains coming available and the increasingly international scope of many businesses, a brand abuser has an exponential number of potential targets. Plus, the low cost and plentiful availability of hacking tools makes it easy for them to continue to operate. Protecting your brand with manual, ad hoc methods is no longer prudent or effective.

A company needs to set up a solid domain name protection strategy, taking a more holistic and technologic approach to control their brands and protect their intellectual property. These technologic means are really the best course, and can pay huge dividends by being proactive — it is less time and resource consuming to address abuse before it occurs, than to rectify the effects of an online attack after the fact. Many companies have been able to trim costs and reduce their exposure to potential fraud with their numerous brands. You can too!

ABOUT MARKMONITOR
MarkMonitor, the global leader in enterprise brand protection, offers comprehensive solutions and services that safeguard brands, reputation and revenue from online risks.

With end-to-end solutions that address the growing threats of online fraud, brand abuse and unauthorized channels, MarkMonitor enables a secure Internet for businesses and their customers. The company’s exclusive access to data combined with its real-time prevention, detection and response capabilities provide wide-ranging protection to the ever-changing online risks faced by brands today.

To learn more about successful domain portfolio management and other online brand solutions and services, please visit www.markmonitor.com/products

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