Online Strategies magazine focuses on best practices in all areas of online marketing, including e-commerce, search engine marketing, optimization, email marketing, web analytics and affiliate marketing.

Published by Electronic Retailer Media Group, a division of the trade association ERA, this publication also focuses on emerging trends such as social media and mobile marketing.

Online Strategies profiles some of today's most engaging industry experts, as well as innovative companies that have leveraged the Internet to successfully market their products and enhance their brand identity.

Electronic Retailer Media Group is the premier source of information in one of the fastest growing segments of the direct response industry, the electronic direct response market. Electronic Retailer magazine and its online properties deliver news updates, exclusives, industry research, educational features and in-depth coverage of issues relating to government affairs, legal aspects, concepts and products, production, media-buying as well as all back end services. 

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Download Online Strategies Magazine, Fall 2007

PDF format, 6.2MB.

An Interactive Marketing Guide for DR Marketers
Twelve Interactive marketing methods, such as search engine optimization, viral marketing and rich media, receive a one-to-five star rating.
By Anthony Sziklai

The world of interactive marketing can be overwhelming. With so many competing marketing methods, technologies and vendors, it is no wonder that traditional direct response marketers are baffled. I am often asked to explain the difference between search engine pay-per-click advertising and search engine optimization (SEO). Or the difference between banner advertising and affiliate marketing. People ask, what is rich media? What is viral marketing? I finally figured it was time to create a simple guide outlining the different types of interactive marketing.

Read Online Strategies Magazine, Fall 2007 Online

Features:
The Selling Season
When developing your multichannel marketing campaign, lead with the web.
By Ralf VonSosen

Location, Location, Location
Knnowing the geographic location of an online customer can help a retailer reduce fraud, meet regulatory compliance requirements and execute more effective advertising and marketing strategies.
By Kerry Langstaff

Targeted Marketing
PriceRunner employs RSS technology to hone in on exactly what consumers are looking for in the latest products.
By David Lusting

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Electronic Retailer magazine, Electronic Retailer 24/7 eZine and the weekly eNewsletter, Electronic Retailer News Direct.

Electronic Retailer Media Group is the premier source of information in one of the fastest growing segments of the direct response industry, the electronic direct response market. Electronic Retailer magazine and its online properties deliver news updates, exclusives, industry research, educational features and in-depth coverage of issues relating to government affairs, legal aspects, concepts and products, production, media-buying as well as all back end services.

Electronic Retailer magazine is delivered monthly to over 21,000 first-year, qualified subscribers. Its eZine, Electronic Retailer 24/7 and its eNewsletter Electronic Retailer News Direct reach over 35,000 active online readers. The primary readership consists of "C" level decision makers. Read by CEOs, Presidents, VPs, Executive Directors and a variety of senior management titles from big box retailers, Fortune 500 Companies and cable and television networks. Electronic Retailer Media Group provides solutions, education and awareness in this new and exciting marketing arena.

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