Online Strategies magazine focuses on best practices in all areas of online marketing, including e-commerce, search engine marketing, optimization, email marketing, web analytics and affiliate marketing.

Published by Electronic Retailer Media Group, a division of the trade association ERA, this publication also focuses on emerging trends such as social media and mobile marketing.

Online Strategies profiles some of today's most engaging industry experts, as well as innovative companies that have leveraged the Internet to successfully market their products and enhance their brand identity.

Electronic Retailer Media Group is the premier source of information in one of the fastest growing segments of the direct response industry, the electronic direct response market. Electronic Retailer magazine and its online properties deliver news updates, exclusives, industry research, educational features and in-depth coverage of issues relating to government affairs, legal aspects, concepts and products, production, media-buying as well as all back end services. 

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View Online Strategies Magazine, Fall 2008

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Features
Beyond Click Fraud
How to detect and investigate click fraud--and to ensure that the precious traffic from your PPC campaigns is of the highest quality.
By Mark Simon

The issue of click fraud has haunted the paid search marketplace since its inception, and has created extraordinary tension between marketers--those who buy clicks from the search engine--and the search engines that profit from the sale of those clicks.

This tension has resulted in lawsuits, legal settlements, the promulgation of numerous committees dedicated to fighting click fraud, an entire cottage industry of click-quality monitoring services and even the advent of search engines that eschew pay per click (PPC) for the more fraud-resistant model of cost per action (CPA). Unfortunately, most progress on this issue has been "too little, too late" for marketers, who understandably have a zero tolerance view of click fraud. ...

The Changing Face of PR
The digital world is turning the public relations industry on its head. New tools, new media and new strategies enable companies and PR professionals to disseminate content with a speed and breadth never before seen.
By Marty M. Fahncke

SEO Action Items
Is your site plummeting down the search engine results page? Put these five easy-to-implement tips on your to-do list to boost your search results rankings, drive traffice to your site and generate buzz.
By Kristopher Jones

America's Next Online-Offline Marketer
Marketers' understanding of the potential of online-offline integration tends to be limted by their perspective--that of an online direct or brand marketer. But when you take broader view, powerful synergies become apparent.
By Akin Arikan

Are You Giving Your Customers a Headache?
Six tips every online retailer needs to know for delivering great customer service.
By Suzy Meriwether

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Electronic Retailer magazine, Electronic Retailer 24/7 eZine and the weekly eNewsletter, Electronic Retailer News Direct.

Electronic Retailer Media Group is the premier source of information in one of the fastest growing segments of the direct response industry, the electronic direct response market. Electronic Retailer magazine and its online properties deliver news updates, exclusives, industry research, educational features and in-depth coverage of issues relating to government affairs, legal aspects, concepts and products, production, media-buying as well as all back end services.

Electronic Retailer magazine is delivered monthly to over 21,000 first-year, qualified subscribers. Its eZine, Electronic Retailer 24/7 and its eNewsletter Electronic Retailer News Direct reach over 35,000 active online readers. The primary readership consists of "C" level decision makers. Read by CEOs, Presidents, VPs, Executive Directors and a variety of senior management titles from big box retailers, Fortune 500 Companies and cable and television networks. Electronic Retailer Media Group provides solutions, education and awareness in this new and exciting marketing arena.

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