Online Strategies magazine focuses on best practices in all areas of online marketing, including e-commerce, search engine marketing, optimization, email marketing, web analytics and affiliate marketing.

Published by Electronic Retailer Media Group, a division of the trade association ERA, this publication also focuses on emerging trends such as social media and mobile marketing.

Online Strategies profiles some of today's most engaging industry experts, as well as innovative companies that have leveraged the Internet to successfully market their products and enhance their brand identity.

Electronic Retailer Media Group is the premier source of information in one of the fastest growing segments of the direct response industry, the electronic direct response market. Electronic Retailer magazine and its online properties deliver news updates, exclusives, industry research, educational features and in-depth coverage of issues relating to government affairs, legal aspects, concepts and products, production, media-buying as well as all back end services. 

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• Publisher: Electronic Retailer Media Group

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Features:

Numbers Man
Geoff Ramsey, co-founder and CEO of eMarketer, offers his singular insight regarding the past, present and future of digital marketing
By Tom Dellner

Define Your Target
Unless your PPC campaign rests on a bedrock of fundamentally sound goals, it may be doomed to underperform
By William R. Leake

Building Blocks
The decisions made when first structuring an affiliate program will go a long way toward determining its ultimate success or failure
By Chris Henger

Social Media's Big 3
Leverage social networks such as Facebook, MySpace and LinkedIn to reach nearly 300 million of your closest friends
By Marty M. Fahncke

Copywriting for Conversions
Turn Your Website Into a Cash Register
By Tim Ash

Read Online Strategies Magazine, Spring 2008 Online

Table of Contents.

Visit Electronic Retailer Magazine Website

Electronic Retailer magazine, Electronic Retailer 24/7 eZine and the weekly eNewsletter, Electronic Retailer News Direct.

Electronic Retailer Media Group is the premier source of information in one of the fastest growing segments of the direct response industry, the electronic direct response market. Electronic Retailer magazine and its online properties deliver news updates, exclusives, industry research, educational features and in-depth coverage of issues relating to government affairs, legal aspects, concepts and products, production, media-buying as well as all back end services.

Electronic Retailer magazine is delivered monthly to over 21,000 first-year, qualified subscribers. Its eZine, Electronic Retailer 24/7 and its eNewsletter Electronic Retailer News Direct reach over 35,000 active online readers. The primary readership consists of "C" level decision makers. Read by CEOs, Presidents, VPs, Executive Directors and a variety of senior management titles from big box retailers, Fortune 500 Companies and cable and television networks. Electronic Retailer Media Group provides solutions, education and awareness in this new and exciting marketing arena.

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