Online Strategies magazine focuses on best practices in all areas of online marketing, including e-commerce, search engine marketing, optimization, email marketing, web analytics and affiliate marketing.

Published by Electronic Retailer Media Group, a division of the trade association ERA, this publication also focuses on emerging trends such as social media and mobile marketing.

Online Strategies profiles some of today's most engaging industry experts, as well as innovative companies that have leveraged the Internet to successfully market their products and enhance their brand identity.

Electronic Retailer Media Group is the premier source of information in one of the fastest growing segments of the direct response industry, the electronic direct response market. Electronic Retailer magazine and its online properties deliver news updates, exclusives, industry research, educational features and in-depth coverage of issues relating to government affairs, legal aspects, concepts and products, production, media-buying as well as all back end services. 

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• Publisher: Electronic Retailer Media Group

View Online Strategies Magazine, Summer 2008

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Features:
Musing of an Internet Maverick
Revered and reviled, online entrepreneur Jason Calacanis is a straight-talker with a singular perspective on the Internet.
Tom Dellner

Bid Management Basics
When it comes to the thorny issue of how much to bid for a click in a paid search campaign, just let the numbers be your guide.
By William R. Leake

Winning With Widgets
Almost 90 million people use these online tools--many without even realizing it. But can they be leveraged as a viable marketing platform?
By Marty M. Fahncke

Don't Guess --Test
Increase search ad returns with multivariate testing and optimization.
By Robert Bergquist

Visit Electronic Retailer Magazine Website

Electronic Retailer magazine, Electronic Retailer 24/7 eZine and the weekly eNewsletter, Electronic Retailer News Direct.

Electronic Retailer Media Group is the premier source of information in one of the fastest growing segments of the direct response industry, the electronic direct response market. Electronic Retailer magazine and its online properties deliver news updates, exclusives, industry research, educational features and in-depth coverage of issues relating to government affairs, legal aspects, concepts and products, production, media-buying as well as all back end services.

Electronic Retailer magazine is delivered monthly to over 21,000 first-year, qualified subscribers. Its eZine, Electronic Retailer 24/7 and its eNewsletter Electronic Retailer News Direct reach over 35,000 active online readers. The primary readership consists of "C" level decision makers. Read by CEOs, Presidents, VPs, Executive Directors and a variety of senior management titles from big box retailers, Fortune 500 Companies and cable and television networks. Electronic Retailer Media Group provides solutions, education and awareness in this new and exciting marketing arena.

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