Online Strategies magazine focuses on best practices in all areas of online marketing, including e-commerce, search engine marketing, optimization, email marketing, web analytics and affiliate marketing.

Published by Electronic Retailer Media Group, a division of the trade association ERA, this publication also focuses on emerging trends such as social media and mobile marketing.

Online Strategies profiles some of today's most engaging industry experts, as well as innovative companies that have leveraged the Internet to successfully market their products and enhance their brand identity.

Electronic Retailer Media Group is the premier source of information in one of the fastest growing segments of the direct response industry, the electronic direct response market. Electronic Retailer magazine and its online properties deliver news updates, exclusives, industry research, educational features and in-depth coverage of issues relating to government affairs, legal aspects, concepts and products, production, media-buying as well as all back end services. 

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• Publisher: Electronic Retailer Media Group

Download Online Strategies Magazine, Winter 2008

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Features

A (Very) Brief Summary of Online Marketing
Marketing guru Jim Sterne expounds on the past, present and future of the art of selling on the 'Net
By Jack Gordon

Tea Time
In e-commerce, sometimes it's not that retailers and marketers don't have the right products. Instead, it's their search that's not up to par. Republic of Tea enlisted the help of SLI Systems to simplify its site search functions.
By Pat Cauley

Special Delivery
Do your e-mail campaigns often go unopened? Are low response rates getting you down? Here are five surefire tips to deliver e-mails that earn your customer's respect.
By Tricia Robinson-Pridemore

Read Online Strategies Magazine, Winter 2008 Online

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Electronic Retailer magazine, Electronic Retailer 24/7 eZine and the weekly eNewsletter, Electronic Retailer News Direct.

Electronic Retailer Media Group is the premier source of information in one of the fastest growing segments of the direct response industry, the electronic direct response market. Electronic Retailer magazine and its online properties deliver news updates, exclusives, industry research, educational features and in-depth coverage of issues relating to government affairs, legal aspects, concepts and products, production, media-buying as well as all back end services.

Electronic Retailer magazine is delivered monthly to over 21,000 first-year, qualified subscribers. Its eZine, Electronic Retailer 24/7 and its eNewsletter Electronic Retailer News Direct reach over 35,000 active online readers. The primary readership consists of "C" level decision makers. Read by CEOs, Presidents, VPs, Executive Directors and a variety of senior management titles from big box retailers, Fortune 500 Companies and cable and television networks. Electronic Retailer Media Group provides solutions, education and awareness in this new and exciting marketing arena.

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