Oracle has announced a number of initiatives that highlight its mid-market ambitions, its application integration strategy and – most of all – its growing passion for partners.

Although just one of Oracle’s newly announced initiatives – an expanded alliance with IBM – focuses solely on the mid- market, all of them address Oracle’s ambitions in this strategic battleground. Taken together, they should significantly extend Oracle’s mid- market reach, create new opportunities for partners, and foster solutions that are easier and less expensive for customers to implement.

That said, it’s another matter whether the initiatives will significantly expand Oracle’s share of the mid- market. The other major businessapplication vendors are making similar investments, and while this is good news for customers, it likely signals a protracted battle for market share.

Oracle is aggressively recruiting partners that have expertise in specific industries and markets, and will work with them to define standard solution bundles, prices and implementation times that reflect SMBs' typical resource constraints, and lower risk tolerance compared to large enterprises.

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Oracle Corporation (Oracle) is an enterprise software company. The Company develops, manufactures, markets, distributes and services database and middleware software, as well as applications software that help organizations to manage their businesses.

Oracle is organized into two businesses: software and services. These businesses are further divided into five operating segments. Its software business consists of two operating segments, new software licenses, and software license updates and product support. Its services business consists of three operating segments, consulting, On Demand and education.

The Company's software business represented 80% of its total revenues and its services business represented 2o% of total revenues during the fiscal year ended May 31, 2008 (fiscal 2008).

In June 2008, the Company announced the formation of a Global Business Unit focused on software applications for the health sciences industry.

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