Out & About Magazine: Your Voice in the Valley.

Sylvia Wallace Myrvold, grew up in the Uvas Valley of Morgan Hill, left after graduating from Gilroy High School in 1967 and then returned to Gilroy with her husband, Paul, and their 3 children in 1984.

Sylvia and Paul were both very active in theatre, regionally and on Broadway but decided to bring their children home to family rather than raise them in New York. Gilroy, having a decided lack of professional theatre opportunities, meant changing their career paths. After trying a few things, Sylvia ended up working in production for a local newspaper. There she developed her graphics skills, including providing their local editorial cartoons and a weekly comic strip for 3 years. Various moves in print media brought her to the Good Times in Santa Cruz and to Bay Area Parent. Eventually she decided to go back to Gilroy and start her own magazine, a resource guide, aimed at helping established residents and newcomers to the area get the most out of their time without spending too much time in their cars.

On June 1, 2000 the first issue of Out & About Magazine was distributed to Morgan Hill, Gilroy and Hollister. Today it is delivered to Morgan Hill, Gilroy, San Martin, Hollister, San Juan Bautista, Los Banos, Salinas, Prunedale, Aromas, Watsonville, Castroville and Moss Landing.

Articles in Out & About Magazine are written by local residents. All the columnists either work or participate in the activity they write about. Out & About Magazine does not do profiles of businesses or people, except for restaurant or theatre reviews. You may, however, run an advertorial, 1/2 or full page usually does it, telling about your business. It is charged the same as an ad with the words “paid advertising” in small print at the bottom.

Unlike the newspapers, we do not cover events that have passed. Our magazine is aimed toward the future. We want to tell our readers where to go have fun, not how much fun they missed.

Download Out & About Magazine, February 2008

PDF format, 24MB, 68Pages.

Editor’s Note: In Our Valley...

I was going to write something terribly romantic, this being “Valentine’s Season,” but after talking with our local business owners I think there is a much more important issue I should write about. Many of them are struggling so hard to get through this winter.

They say it would take very little effort, really, to make the difference between staying open and shutting down for good. Just a little five or ten dollar purchase or a cup of soup and a sandwich now and then. I know I try to watch my pennies, always have, but I suppose I could cut back somewhere, maybe not so much cheese on my grocery list.

Then I could spend that money on some new embroidery thread at The Nimble Thimble. I could walk more and use the money I save on gas to go out for lunch at Stubby’s. If we all went out a few times a month and spent five dollars here and ten there we could save our local shops. Look how quickly the coins add up in a jar on your dresser. It doesn’t have to be a big purchase to make a difference. So, on behalf of the small business owners in Out & About country, I ask you to get out there and spread those five and ten dollar bills around town.

On behalf of Out & About, your local magazine, if you businesses want to make the most of your advertising dollars, we have a number of options and some winter specials for those of you who need some help. Give us a call. I know we can work something out that you can afford and that will reach thousands of readers.

Back to the original idea, I hope you have a very happy Valentine’s Day! Go out and celebrate. Order dessert this time.

Sylvia Wallace Myrvold

Visit Out & About Magazine Website

Welcome to our 8th year!
Out & About Magazine is a family oriented magazine providing information needed to get the most out of your leisure time. More than just a magazine, we are your resource guide to the community. Look to us for information on where to shop, what to eat and what to do! With features about people and events in the surrounding communities, columns geared for this locale and an extensive calendar of events our readers keep us around all month. Your ad is in their homes and cars for a long time, not recycled tomorrow.

Why Advertise with Out & About Magazine?
When it comes to your advertising dollars, choose wisely. Choose Out & About! Here is a chance to market your product, service, company or web site to a highly focused and captive audience. Our rates are more affordable and our ad space is significantly more effective than any other publication in our area.

Our Mission
Our mission is to keep the reader abreast of all the things going on within a 1-hour drive of their home. We get the “word of mouth” information to the community before it happens instead of after the fact. We concentrate on Morgan Hill, San Martin, Gilroy, Hollister, San Juan Bautista, Aromas, Salinas and Watsonville. We also inform about special events going on along the coast and South San Jose.

Comments (0)

Name

Email

Comment

smaller | bigger

Add Comment