Outlook Business, the new fortnightly business magazine that packs in credible, detailed information and analysis for decision makers to enable them take profitable business decisions. A composite package covering all factors that influence business movements with an Indian and a global perspective.

With expert views which not only gives you an insight of the current business dynamics but also analyzes the impact & implications that it would have on your business. (indiatimes.com)

Outlook Business: Remaking The Rules

Outlook Group has been an agent of change and trendsetter in Indian publishing. In 1995, the group took on the fortnightlies that then reigned supreme among  magazines, launching a weekly, Outlook. In 1998, the group again departed from the beaten track, launching Intelligent Investor (now Outlook Money), aimed at filling a long-felt void in the personal finance space. Year 2001 saw the launch of Outlook Traveller, which coincided with a pick-up in domestic tourism. This was followed, in 2002, by the launch of Outlook Saptahik, the Hindi edition of Outlook (not a clone, though).

In early 2006, we added the international newsmagazine, Newsweek, to our basket of publications to satiate a growing hunger and appetite for international news and perspective on part of the reading public. And on April 20, 2006, in keeping with that tradition of innovation, we launched Outlook Business. 

Outlook Business, in the true tradition of the Outlook group, has as its aim no less an objective than the complete rewrite of what has been tried by the way of business journalism in the magazine space.

Targeted at decision makers, the product focuses on important business issues and developments with a view to providing clear takeaways – impact and implications for decision-making. A holistic approach ensures all influences on business: economic, political, regulatory and market driven are examined. Views from the best in industry supplement strong analytical in-house features to ensure a fine balance of perspectives, insights and information.

In keeping with the rapid unification of markets, Outlook Business incorporates a global perspective, which it sees as a vital input, in all its content. Due recognition is also given to venture capital, hedge funds and private equity. This is only fair, since capital, a key driver of business, is footloose and fancy-free in this brave new global economic order.

Last, but by no means the least, Outlook Business is a publication of today, meant for today’s decision makers!

View Outlook Business Magazine, March 8, 2008

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PDF format, 32MB, 110Pages.

COVER STORY 46
T20 Vision: No Free Hits, Only Profits
Big Money. Big Names. Big gameplan. Everything about the Indian Premier League is big. An in-depth analysis of the potential risks and returns awaiting those occupying the owners’ boxes

FEATURES
36 Lessons From The Past
In 2001, when the US economy slowed down, IT fi rms bore the brunt. This time around, new off erings in their portfolios may help them weather the storm

42 Hand In The Till
The recent steps taken by the EPFO to balance its books and shore up returns are half-measures

62 Standing Tall Amid Ruins
By changing their product mix and increasing their retail presence, some textile exporters have managed to grow despite the rupee’s appreciation

66 Beyond Popcorn
Pyramid Saimira’s plan to milk the F&B segment hinges on leveraging its fi lm business to create a captive market

70 Enter, The Hotshops
Globally, advertising is witnessing a tug of war between creative specialists and traditional agencies. The boutiques are now setting up shop in India

76 Got Something To Sell?
Scrap disposal has turned out to be a lucrative business for Bangalore-based MatexNet. The fi rm connects sellers of unwanted assets to buyers online

82 Realty Bytes
An Outlook Business-DTZ Research study explores the economics of non-captive SEZs, as well as the opportunities for real estate players

Visit Outlook Business Magazine Website

Outlookbusiness.com: India's business magazine for decision makers.

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