Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to

• Use the right keywords to trigger your ads
• Figure your breakeven point
• Write ads that reach your customers
• Calculate return on investment
• Use geo targeting
• Track your ad results

Download Pay Per Click Search Engine Marketing For Dummies: Free Chapter

FREE. Chapter 1, 577KB.

Chapter 1:  Introducing Pay Per Click Advertising

In This Chapter

• Understanding what sets Pay Per Click (PPC) advertising apart
• Understanding how PPC ads work
• Learning the ins and outs of PPC ads
• Avoiding PPC tunnel vision

If you’re reading this book, you’ve heard the hype about PPC. Pay Per Click advertising is many things to many people. To some, it’s a tremendously effective way to push people to a Web site and sell products to them; to others, it’s a great way to lose money. To some, it’s a tool into which to pour millions of dollars for brand advertising; to others, it’s a huge disappointment.

Which side of the line you sit on — the side of success or the side of failure — and how close to the line you sit, depends on a number of factors. Some of those factors are under your control, and some are not, but the intention of this book is to give you a good understanding of those factors and the best chance of landing on the money-making side of the line.

Let’s begin at the beginning. In this chapter, you find out what PPC is all about and why some people swear by it, while others swear at it!

Visit Pay Per Click Search Engine Marketing For Dummies' Web Site

ISBN: 978-0-471-75494-7
Format: Paper
Pages: 384 Pages
Pub. Date: February 2006

Peter Kent (Denver, CO) is currently an e-commerce consultant who specializes in search-engine optimization, including Pay Per Click technology. He has carried out search engine and pay per click campaigns. He is the former Vice President of Marketing at Indigio, a Web applications developer, where he worked on search engine optimization.

He has worked online since 1984; written about the Internet since 1993; and authored many Internet-related books, periodical articles, and columns. His Geek News column ran in two Colorado newspapers. He founded the e-business service provider, BizBlast.com, and is the author of Search Engine Optimization FD. He will promote this book on his site at www.searchenginebulletin.com.

Comments (1)

Name

Email

Comment

smaller | bigger

Add Comment