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 Here's how PayPal can help your business succeed
E-mail money, save money, make money, and enhance your Web site
PayPal's a practical partner, and this handy handbook introduces you to its many identities. It can act as your banker, charge card, cashier, shipping clerk, and a whole lot more. Here's how to set up and use your account, plus tips on adding PayPal to your business Web site and even exploring its PayPal Web Services.
Discover how to
- Establish the account you need
- Use PayPal like an ATM
- Set up multi-user access
- Accept payments in multiple currencies
- Ship merchandise using PayPal
- Create a shopping cart and buttons
About the Author
Victoria Rosenborg is co-owner of Small Business Online, a developer of e-commerce and marketing Web sites for small businesses. She's a recognized expert on e-commerce and e-publishing.
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TABLE OF CONTENTS
Foreword.
Introduction.
Part I: Powerful, Practical PayPal.
Chapter 1: Getting to Know PayPal
Chapter 2: Sign Me Up!
Chapter 3: Protecting Yourself.
Part II: Purchasing with PayPal
Chapter 4: Paying with Your PayPal Account
Chapter 5: Using PayPal Transactions.
Chapter 6: PayPal Credit.
Part III: Selling with PayPal.
Chapter 7: Getting Ready to Sell.
Chapter 8: Listing an Item on eBay.
Chapter 9: Sending an Invoice.
Chapter 10: PayPal Shipping.
Chapter 11: Managing Your PayPal Payments.
Part IV: Getting Money in the (e)Mail.
Chapter 12: Asking for Money.
Chapter 13: Accepting Payments in Multiple Currencies.
Part V: Integrating PayPal into Web Sites and Applications.
Chapter 14: Creating PayPal Buttons.
Chapter 15: Adding Subscriptions and Recurring Payments to Your Web Site.
Chapter 16: The PayPal Shopping Cart.
Chapter 17: PayPal Integration.
Part VI: PayPal Web Services.
Chapter 18: The PayPal Sandbox.
Chapter 19: Integrating PayPal Transactions into Your Site.
Chapter 20: The PayPal APIs.
Part VII: The Part of Tens.
Chapter 21: Ten Reasons to Add PayPal to Your Web Site.
Chapter 22: Ten Helpful PayPal Resources.
Chapter 14
Creating PayPal Buttons
In This Chapter
- Paying PayPal when you use buttons
- Figuring out which buttons to add to your Web site
- Creating buttons with the Button Factory
- Giving options to your customers
- Matching the look of your existing Web site
- Integrating the button code into your Web site pages
- Understanding how the customer experiences the transaction
- Getting paid
Back in 1997, I hired a developer to build an e-commerce site for my husband, an antique maps and print dealer who wanted to sell his products online. Back then, many of the automated site generation tools that are available today simply didn’t exist. Today, I wouldn’t need to hire someone to hand-code the site — I could create the pages myself and use the PayPal button factory to provide the e-commerce functionality. ...
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