Innovation is the process of creating new ideas and turning them into new business value.

Permanent Innovation is the process of doing it continuously, as a matter of strategy, method, and habit. It happens in organizations that embrace innovation as a core value, practice innovation as a core methodology, and produce innovation as a consistent output.

The notion of permanent innovation may at first be startling, and it may even seem to be a contradiction.  The concept of permanence implies stability and the absence of change, while the concept of innovation implies constancy of change and novelty.  Combining these two, however, yields an important synthesis: the practice of innovation not as an occasional occurrence, but as a repeating process of value creation and organizational adaptation.

Permanent innovation thus contrasts with random, intermittent, or one-shot innovation processes, none of which are sufficient for today’s markets, and none of which are the basis for the excellence we aspire to.  In these times of accelerating change and increasing competition, Permanent Innovation, with a focus on the human dimensions of innovation, is an absolute necessity.  Its principles are contributing significantly to the success of leading companies around the world.

This book is about how to achieve it.

Download Permanent Innovation by Langdon Morris

Pdf format, 1.48mb, 255pages

Visit Permanent Innovation Official Website

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