By Rajesh Setty, 2006

I have been fascinated by the work of both my heroes Tom Peters (Brand You) and Seth Godin (Purple Cow) for quite a while. My series on Ways to Distinguish Yourself is an offshoot of my passion on this subject. Technology professionals need to brand themselves more than anybody else as the consequences of not doing it can be losing your job to someone offshore. Excellence in commodity skills can only take you so far.

Earlier this year, I wrote two columns on this topic for CIOUpdate

1. Jan 30, 2006: Personal Branding for Technology Professionals - Part 1
2. Feb 27, 2006: Personal Branding for Technology Professionals - Part 2

This eBook is the result of a few months of research and writing and of course, lots of help from lots of people. You will see that Personal Branding is no longer a "nice to have" thing. It is no longer a luxury. Earlier it might have provided the much required competitive advantage but now, you almost require it to survive and thrive.

Download the eBook (PDF, 1.3MB, 40 pages)

The eBook Official Site 

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