By Felix Barber, Kees Cools, Luc de Brabandere, Andrew Dyer, The Boston Consulting Group, January 15, 2006

The Boston Consulting Group Official Site has been publishing Perspectives for nearly 40 years. These short, often controversial, essays were designed to shake up executives’ thinking about the basics of business: strategy, capital allocation, competition, and winning market share. Their scope has expanded in recent years, but they still focus on the biggest challenges managers face.

This booklet contains the ten Perspectives we published in 2005.

The Boston Consulting Group is an international strategy and general management consulting firm whose mission is to help leading corporations create and sustain competitive advantage. As a truly international firm, our strong global presence offers clients and employees a wealth of cross-cultural experience.

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