Pharmaceutical Executive is a publication designed to meet the diverse management and marketing needs of professionals in the pharmaceutical industry worldwide. Editorial provides useful information on marketing, sales and promotion, as well as legal and regulatory issues.

When pharmaceutical decision makers need news and insights about pharma's future and how to respond to it, they turn to Pharmaceutical Executive magazine.

From strategy to marketing to the best new ideas about sales, R&D, regulations, finance, meetings and IT, Pharmaceutical Executive covers it all.

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View the Digital Issue: Pharmaceutical Executive, January 2011

COVER STORY
The Steep, Slow Climb
Walter Armstrong, Senior Writer
The new year presents pharma with so many unprecedenteds and unpredictables that the patent cliff may be the least of its problems. A survey of leading experts reveals 2011’s sobering reality—and the trends that smart drugmakers will follow into the next decade

FEATURES
Biotech Roundtable
The San Diego Story
William Looney, Editor-in-Chief
Building the commercial and policy base for effective collaboration in biotech

Functional Outsourcing
Managing Clinical Trials in Emerging Markets
By Romi Singh & Vitaly Glozman, Amgen, PRTM
Amgen’s hub-and-spoke system combines control at home with the flexibility to respond to local needs

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When pharmaceutical decision makers need news and insights about pharma’s future and how to respond to it, they turn to Pharmaceutical Executive magazine. 

From strategy to marketing to the best new ideas about sales, R&D, regulations, finance, meetings and IT, Pharmaceutical Executive covers it all.

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