Poplorica
A Popular History of the Fads, Mavericks, Inventions, and Lore that Shaped Modern America

Martin J. Smith, Patrick J. Kiger

Harper Collins , 2004

Veteran journalists Martin J. Smith and Patrick J. Kiger make the offbeat their beat, revealing the odd, surprising, and amusing origins of inexplicable cultural phenomena. From slam dunks to rock 'n' roll punks, permanent press to pantyhose, black velvet painting to point-click culture, high-tech diapers to low-brow entertainment - they cover sports, business, music, media, film, fashion, and science, and explain a lot about why life today is so weird. 

pop lor i ca (päp lôr’ i k ) n. pl. 1. Strange and amusing stories of the unlikely people, inventions, and eventsthat shaped modern American life. 2. Rational explanationsfor frequently irrational cultural phenomena. (2004: From “pop culture,” “lore,” and “America”)

USAToday:

Some books, whether compelling novels or serious non-fiction, demand the reader's full attention for a sustained period. Others work best when placed on a bedside table or a kitchen counter to be picked up while the reader languishes on hold on the telephone. Poplorica, by Martin Smith and Patrick Kiger, is the perfect book for those who feel as if their attention spans have become as fractured as a bad MTV video. — Deirdre Donahue 

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