Prepared Foods is the leading new product development magazine written exclusively for professionals in RD, Marketing, Purchasing and Executive Management at food & beverage manufacturing companies.

Magazines.com: PREPARED FOODS is edited for R&D, marketing, purchasing and corporate executives responsible for developing new products at food and beverage manufacturing companies.

Each issue contains three sections. Section One is on New Products & Consumer Food Trends. Section Two is devoted to Product Development Trends and Ingredient Technologies. The last section focuses on Ingredient Application Stories. A complete information source for the new product development team.

This issue, Prepared Foods delves into the best, brightest and most innovative product introductions hitting the market in 2006, highlighting manufacturers' efforts to meet the demands of consumers. Dollar and volume sales successes are analyzed, and introduction data offer readers a comprehensive evaluation of new product trends.

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9 MarketWatch
Masterfoods demonstrates marketing in the digital age; Snapple sees red when it comes to health; Kellogg tries the match game; Kraft is spinning.

11 2007 Spirit of Innovation Awards
With the fifth annual Spirit of Innovation Awards, Prepared Foods and Ventura Foods will recognize exceptional development teams for innovative new products and the collaborative efforts required to achieve that degree of innovation. Readers are invited to submit nominations for the 2007 Awards.

13 Baked Goods
New guidelines led "trans fat-free/-reduced" claims to continue their reign as the top health claim among new baked goods, but others are rising fast and may be poised to challenge for the top spot. For this year, however, leading products were reformulated to reduce trans fats, including breads and cookies from all of the major bakeries.

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