Private Label Buyer is the industry leader covering the retail and wholesale market for buyers and executives who purchase food and non-food private label products.

Private Label Buyer is intended for the retail executives and buyers responsible for purchasing private label products for supermarket chains, drug store chains, and mass merchandise chains.

Each issue contains news relevant to the private label industry, including product information, new product developments, private label trends and market growth.

Private Label Buyer is the only monthly magazine dedicated to all aspects for retail private label - from purchasing to merchandising. It is a source of useful information for retailers responsible for successful private label programs., finance and trade services, and domestic and international economic development to assist our readers in making their business profitable.

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Read the Digital Issue: Private Label Buyer, July 2009

Cover Story
Top 25 Retailers
PL Buyer takes its annual look at the leaders in grocery, drug and mass merchandise retailing, based on 2008 dollar sales. Key company and private label news also is included with this year’s coverage.

4 Editor’s Insight
6 The Private Eye
A new survey from Clear Seas Research says retailers identify customer loyalty as the number-one reason for building a strong private label program; a Private Label Manufacturers Association poll suggests store brand growth will continue post-recession; and more.

16 Thinking Inside the Box
Are the new value brands a diversion, or a sound strategy? Tom Stephens examines what some retailers are doing in the private label value arena.

17 Trend Watch — Packaging
The right packaging can make an effective private label differentiator in a crowded category.

54 Special Report — Pet Care
Private label outperforms the national brands in the increasingly high-end pet food category, but store brand share remains low.

58 Special Report — 2009 Category Colonel Awards
PL Buyer once again honors those suppliers selected by our retailer-readers as outstanding private label partners. This year’s coverage also includes an informative article, “The Private Label Supply Chain,” authored by Bryan Larkin of Gaithersburg, Md.-based GXS Inc. (see p. 68).

84 New Products
88 Randy’s Ramblings

Visit Private Label Buyer Magazine Website

PL Buyer provides retail executives compelling information on merchandising and marketing private label products through in-depth features on leading retail chains, up-close category analysis and a focus on industry trends, all designed to help maximize quality and profitability in private label programs.

PL Buyer is an informational franchise that serves the private label retail market. The printed magazine is published monthly, packed with a wide range of useful information that retailers can incorporate into their own store brand programs, helping them build share and the bottom line.

PL Buyer’s electronic format (www.privatelabelbuyer.com) includes a state-of-the-art Web site offering information that is not found in our monthly printed publication and a weekly electronic newsletter called the eReport. The eReport offers exclusive information about private label developments, providing the all-important “perspective” that executives want to know.

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