Private Label Buyer is the industry leader covering the retail and wholesale market for buyers and executives who purchase food and non-food private label products.

Private Label Buyer is intended for the retail executives and buyers responsible for purchasing private label products for supermarket chains, drug store chains, and mass merchandise chains.

Each issue contains news relevant to the private label industry, including product information, new product developments, private label trends and market growth.

Private Label Buyer is the only monthly magazine dedicated to all aspects for retail private label - from purchasing to merchandising. It is a source of useful information for retailers responsible for successful private label programs., finance and trade services, and domestic and international economic development to assist our readers in making their business profitable.

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Read the Digital Issue: Private Label Buyer, September 2009

Cover Story
Private Label’s Unsung Heroes
More retailers are turning to an army of experts — ranging from business consultants and market researchers to packaging design gurus and software and technology providers — to get the innovation weapons they need to win in today’s competitive store brand environment.

4 Editor’s Insight
6 The Private Eye
New research from Chicago-based Information Resources Inc. shows that baby boomers differ from each other, according to age segment, in their perception of private label products; the Federated Group of Arlington Heights, Ill., unveils a new look for its Parade and Hy-Top brands; and more.

14 Thinking Inside the Box
Tom Stephens ponders the benefi ts of “getting it right the first time” as opposed to “do-overs.”

16 Trend Watch — Non-Food Trends
Manufacturers of OTC analgesics already are in the process of complying with new labeling regulations, but a second set of recommendations around the sale of acetaminophen could bring even more profound changes.

44 Special Report — Natural and Organic
It isn’t always easy to remain true to your principles during a recession, but natural and organic private label products give health-minded consumers a way to eat for less.

52 Special Report — OTC Products
Private label over-the-counter products are in a growth mode, as consumers seek out high quality at a value price.
54 New Products
56 Randy’s Ramblings

Visit Private Label Buyer Magazine Website

PL Buyer provides retail executives compelling information on merchandising and marketing private label products through in-depth features on leading retail chains, up-close category analysis and a focus on industry trends, all designed to help maximize quality and profitability in private label programs.

PL Buyer is an informational franchise that serves the private label retail market. The printed magazine is published monthly, packed with a wide range of useful information that retailers can incorporate into their own store brand programs, helping them build share and the bottom line.

PL Buyer’s electronic format (www.privatelabelbuyer.com) includes a state-of-the-art Web site offering information that is not found in our monthly printed publication and a weekly electronic newsletter called the eReport. The eReport offers exclusive information about private label developments, providing the all-important “perspective” that executives want to know.

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