Profit Magazine: The Executive's Guide to Oracle Applications

Published quarterly, Profit Magazine is distributed to more than 110,000 C-level executives and provides business leaders with a road map on turning their technology investments into top and bottom line advantages. Profit Magazine illuminates the business impact of technology and provides industry and line-of-business intelligence for your specific challenges.

At the same time, Profit Magazine also wants to shed light on Oracle's product and service strategies and how they'll impact your business - today, and in the years to come.

Oracle Corporation (NASDAQ: ORCL) is one of the major companies developing database management systems (DBMS), tools for database development, middle-tier software, enterprise resource planning software (ERP), customer relationship management software (CRM) and supply chain management (SCM) software.

Oracle was founded in 1977, and has offices in more than 145 countries around the world. As of 2005, it employed more than 50,000 people worldwide and is the world's second largest software company. (Wikipedia.org)

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Oracle Corporation (Oracle) is an enterprise software company. The Company develops, manufactures, markets, distributes and services database and middleware software, as well as applications software that help organizations to manage their businesses.

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Getting a Clear View
by Tony Kontzer, February 2008

Service-oriented architectures are transforming the way companies manage their IT systems, by providing new ways to integrate disparate systems and bring new, more-accurate data to employees, customers, and the entire enterprise ecosystem. Find out how some Oracle customers are seeing dramatic results from Oracle Fusion Middleware and Oracle SOA Suite.

More and more customers are taking advantage of the power of Oracle Fusion Middleware and service-oriented architecture (SOA) with their existing applications and planned future applications, thanks to joint efforts by the Oracle Applications and Oracle Fusion Middleware teams.

Read how Wind River Systems needed to update its poorly integrated applications and resulting inaccurate customer information. The firm recently updated Oracle's Siebel CRM to Release 7.8, and improved integration between the Siebel software and Oracle E-Business Suite with Oracle Fusion Middleware, Oracle SOA Suite, and Oracle Customer Data Hub.

For its part, Parametric Technology Corp. (PTC), maker of product lifecycle management software, has increased operational efficiencies thanks to building an integration foundation between Siebel CRM and Oracle E-Business Suite by deploying the Oracle Fusion Middleware components to establish a robust SOA. The firm applauds the fact that using Oracle Fusion Middleware provides a foundation for future integrations and allows customers to transition to Oracle Fusion applications when they are ready.

Learn how Vion Food Group successfully experimented with Oracle Fusion Middleware on a small scale with a project that called for the creation of an Oracle SOA framework within the Rousselot unit of Vion's ingredients division. The objective of the project was to demonstrate the benefits of turning outdated point-to-point integrations between the company's JD Edwards EnterpriseOne enterprise resource planning system from Oracle and its Hyperion business intelligence application systems, also from Oracle. Because of the Oracle SOA Suite now in place, Vion's Rousselot unit has reduced process errors by receiving real-time exception reports and has shortened the invoice-generation process to just one hour.  ...

Read Profit Magazine, February 2008 Online
 
Additional Content

    * Handling Growth, by Margaret Terry Lindquist
    * Middleware's Business Value, by John Matelski
    * Forward Thinking
    * Oracle Applications
    * Value On Demand
    * Oracle Financing: Speedy Return on Investment
    * Image Is Everything
    * Understanding "Globality"
    * CFO Summit Focuses on Global Challenges, by Monica Mehta
    * Managing in a Global Economy: Severstal, by David A. Kelly
    * Managing in a Global Economy: ZTE, by David A. Kelly
    * Safeguarding Information, by Molly Rose Teuke
    * Garant: Selling Snow Shovels in the Yukon, by Ann C. Logue
    * Breaking Barriers, by Ann C. Logue
    * Mizuno: Hitting the Ball Out of the Park, by Ann C. Logue
    * WiQuest Communications: Taking on the Big Guys, by Ann C. Logue
    * Full Speed Ahead
    * Real-World Competition
    * Doing More with Less, by Karen J. Bannan
    * Manufacturing Excellence, by Tony Kontzer
    * Hologic: Achieving a Single View Across the Supply Chain, by Tony Kontzer
    * Batesville Casket: Improving Productivity and Customer Relations, by Tony Kontzer
    * Powering New Growth, by David Baum
    * The Real Deal, by Kate Pavao
    * Wind River Systems, by Tony Kontzer
    * Parametric Technology Corp., by Tony Kontzer
    * Vion Food Group, by Tony Kontzer

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