Profit Magazine: The Executive's Guide to Oracle Applications

Published quarterly, Profit Magazine is distributed to more than 110,000 C-level executives* and provides business leaders with a road map on turning their technology investments into top and bottom line advantages. Profit Magazine illuminates the business impact of technology and provides industry and line-of-business intelligence for your specific challenges.

At the same time, Profit Magazine also wants to shed light on Oracle's product and service strategies and how they'll impact your business - today, and in the years to come.

Oracle Corporation (NASDAQ: ORCL) is one of the major companies developing database management systems (DBMS), tools for database development, middle-tier software, enterprise resource planning software (ERP), customer relationship management software (CRM) and supply chain management (SCM) software.

Oracle was founded in 1977, and has offices in more than 145 countries around the world. As of 2005, it employed more than 50,000 people worldwide and is the world's second largest software company. (Wikipedia.org)

Get Free Subscription to Profit Magazine

• Qualify for Your Free Subscription!
• Geographic Eligibility: International
• Publisher: Oracle Corporation

Oracle Corporation (Oracle) is an enterprise software company. The Company develops, manufactures, markets, distributes and services database and middleware software, as well as applications software that help organizations to manage their businesses.

View Profit Magazine, May 2008

Full & free, powered by Texterity.

Avengers, Assemble!
by Aaron Lazenby

Much more than just a publishing outlet for a collection of superheroes and super villains, Marvel Entertainment is an IT powerhouse where CIO Glenn Magala has teamed up with senior business management to create an IT/business road map to the future.

Media conglomerate Marvel Entertainment is best known as a comic book publishing powerhouse, but the company also markets its more than 5,000 characters as toys, apparel, video games, screensavers, cell phone wallpaper, TV shows, and more. Since 2006, Senior Vice President and CIO Glenn Magala has worked to update Marvel's information technology (IT) operations to emphasize strategy and collaboration. This new focus is giving the company a strategic advantage in the media marketplace.

According to Magala, Marvel several years ago made a wise investment in Oracle E-Business Suite Financials to manage corporate finances, but the majority of data gathered and created in the lines of business (LOBs) was not connected to Marvel's central financial information. As a result, systems were not linked together to obtain new forms of insight and intelligence about the business. Magala, with the support and input from Marvel's LOBs, has implemented an IT strategy that focuses on a single datasource for the company using business applications that facilitate collaboration among the LOBs.  ...

Read Profit Magazine, May 2008 Online

Additional Content:

    * Customers at the Core, by Margaret Terry Lindquist
    * Five Ways to be Heard, by John Matelski
    * Forward Thinking
    * Oracle Applications
    * The Evolution of EnterpriseOne
    * Possibility Versus Probability
    * A New Approach to Customers, by Carol Hildebrand
    * Process Improvements Without The Pain, by Alan Joch
    * What is BPO?, by Alan Joch
    * Five Keys for BPO Success, by Alan Joch
    * Sticking with Your Customer, by Marta Bright
    * Putting Customers at the Center, by Molly Rose Teuke
    * Inside Oracle Database 11g, by David Baum
    * Virtualize Your Enterprise, by Rich Schwerin
    * Putting Oracle Database 11g to Work, by David A. Kelly
    * Building for the Future, by Blair Campbell
    * Accelerating Business Value, by Tony Kontzer
    * Forward Thinking
    * An Adventurous Partnership, by Aaron Lazenby
    * Escape Velocity, by Aaron Lazenby
    * Building Bridges, by Tony Kontzer
    * Getting ROI from CRM, by Karen J. Bannan
    * Web 2.0 Powers CRM for Sales, by Monica Mehta
    * Wild Thinking, by Kate Pavao

Comments (0)

Name

Email

Comment

smaller | bigger

Add Comment