Profit Magazine: The Executive's Guide to Oracle Applications!

Published quarterly, Profit Magazine is distributed to more than 110,000 C-level executives and provides business leaders with a road map on turning their technology investments into top and bottom line advantages. Profit Magazine illuminates the business impact of technology and provides industry and line-of-business intelligence for your specific challenges

At the same time, Profit Magazine also wants to shed light on Oracle's product and service strategies and how they'll impact your business - today, and in the years to come.

Oracle Corporation (NASDAQ: ORCL) is one of the major companies developing database management systems (DBMS), tools for database development, middle-tier software, enterprise resource planning software (ERP), customer relationship management software (CRM) and supply chain management (SCM) software.

Oracle was founded in 1977, and has offices in more than 145 countries around the world. As of 2005, it employed more than 50,000 people worldwide and is the world's second largest software company. (Wikipedia.org)

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Oracle Corporation (Oracle) is an enterprise software company. The Company develops, manufactures, markets, distributes and services database and middleware software, as well as applications software that help organizations to manage their businesses.

Read Profit Magazine, May 2009 Online

Airwave Innovation
Bill Pratt of SIRIUS XM Radio tunes into forward-thinking IT

Satellite radio is an update of a decades-old media channel, and SIRIUS XM has excelled both as a rich content provider and as an IT powerhouse. We recognize CIO Bill Pratt with a Profit Innovation Award and find out how he’s kept pace with his company’s astounding growth while retaining a flair for innovation.

Radio may be the oldest broadcast medium, but it’s kept up with the times and survived the invention of television and the internet by embracing change. In 2001, SIRIUS XM launched its satellite radio service, expanding programming beyond the AM and FM bands. The company now offers subscribers more than 300 different channels (more than 170 from XM and more than 130 from the SIRIUS side).

Bill Pratt, senior vice president and CIO at SIRIUS XM, has built a collaborative IT strategy that supports critically acclaimed programming and award-winning customer service—while simultaneously handling the demands of a business that zoomed to more than 9 million subscribers, even before the July 2008 merger of SIRIUS with XM. Pratt now handles a subscriber base that has doubled to more than 19 million and created the second-largest subscription media business. That’s why Bill Pratt is Profit’s Innovation Award winner for 2008. ...

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