Profit Magazine: The Executive's Guide to Oracle Applications

Published quarterly, Profit Magazine is distributed to more than 110,000 C-level executives and provides business leaders with a road map on turning their technology investments into top and bottom line advantages. Profit Magazine illuminates the business impact of technology and provides industry and line-of-business intelligence for your specific challenges

At the same time, Profit Magazine also wants to shed light on Oracle's product and service strategies and how they'll impact your business - today, and in the years to come.

Oracle Corporation (NASDAQ: ORCL) is one of the major companies developing database management systems (DBMS), tools for database development, middle-tier software, enterprise resource planning software (ERP), customer relationship management software (CRM) and supply chain management (SCM) software.

Oracle was founded in 1977, and has offices in more than 145 countries around the world. As of 2005, it employed more than 50,000 people worldwide and is the world's second largest software company. (Wikipedia.org)

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Oracle Corporation (Oracle) is an enterprise software company. The Company develops, manufactures, markets, distributes and services database and middleware software, as well as applications software that help organizations to manage their businesses.

Read Profit Magazine, November 2008 Online

Navigating to Customer Satisfaction
by David A. Kelly, November 2008

Discovering the actual user experience that customers have on their corporate Web sites can help companies avoid a host of problems—from simple misunderstandings to customers abandoning a site in frustration. Global GPS manufacturer TomTom has gained new insight into its customers with the implementation of Oracle Real User Experience Insight.

Sometimes, all the expertise in the world can’t help you if you don’t know where you are or what’s going wrong in your organization. Take the case of TomTom, a €1.7 billion (approximately US$2.5 billion) Dutch-based leading manufacturer of navigation software and personal navigation devices (PNDs), or GPS units. Problems with inconsistent performance and a lack of insight into its end-to-end e-commerce processes made it difficult for TomTom to satisfy its customers and capture maximum potential revenue growth. “There was a point in time when we were more or less driving in the dark,” admits Oscar Diele, global vice president of e-commerce at TomTom.

As good as the company’s navigation devices are, they couldn’t provide TomTom’s management with visibility into its e-commerce systems or the issues that its customers were experiencing when trying to download manuals, update their equipment, or purchase additional maps or services. At risk was a potential huge growth in revenue that TomTom hoped to capture.

That’s where Oracle Real User Experience Insight comes in. Part of Oracle Enterprise Manager, Oracle Real User Experience Insight helps organizations by allowing them to monitor and proactively manage their customers’ or users’ application experiences. It also helps to align IT and business objectives. ...
 
Additional Content

    * Mixing It Up, by Margaret Terry Lindquist
    * On the Job: the First Four Months, by John Matelski
    * Forward Thinking
    * Industrial-Strength Oracle
    * The Power of Customer Voices
    * A Home for Hyperion
    * New At Oracle
    * NATO Takes Command, by Alan Joch
    * Oracle User Groups and NATO, by David Baum
    * Key Trends Driving IT Management, by David A. Kelly
    * Ready to Go!, by Karen J. Bannan
    * A Clearer View, by Karen J. Bannan
    * Oracle On Demand Customers Gain by Going Green, by Alison Weiss
    * Project Management Discipline, by Karen J. Bannan
    * All About the Customer, by Karen J. Bannan
    * An Upgrade-Powered Transformation, by Anne Ozzimo
    * The Global Capabilities of Oracle E-Business Suite Release 12, by Monica Mehta
    * Coping with "Shadow" IT, by Minda Zetlin
    * Do-It-Yourself IT, by Minda Zetlin
    * Location, Location, Location, by Alan Joch
    * Managing Geospatial Data, by Alison Weiss
    * Speaking Clearly, by Kate Pavao

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