Seven Years In,The New Business of Printing Still Resonates

We’re now seven years into the new millennium, seven years into my leadership role at Xerox and seven years into what Xerox calls, “The New Business of Printing®.”

When I became president and chief operating officer in May 2000, one of my first public events was to participate in the rollout of our vision for The New Business of Printing® and several enabling digital color presses at drupa. That vision is just as relevant today. Just-in-time, one-to-one and e-based services continue to transform our industry, enabling graphic communications providers to profit and grow by meeting customers’ specific business needs—rather than simply manufacturing print pieces. And color continues to be the highlight with Xerox color presses producing the highest volume of pages in the industry. Last year, more than 30 billion color pages were printed on Xerox technology.

The thousands of print providers who’ve signed on and developed the right business model, the right workflow and the right technology over these seven years are achieving the promised profit and growth. As a result, our vision has become a compass for the industry. And the experience we’ve gained from developing it, refining it and living it has been immensely valuable, both to us and to our customers.

With Xerox ProfitAccelerator™ Digital Business Resources, we capture that experience and knowledge, and present it in forms that you can use. We know it’s successful because every day we hear from our customers that it’s working.

Several of those stories are in this second edition of ProfitAccelerator™ magazine, including one from a company named, appropriately enough, “Magic Seven.”

We also know that our approach still has considerable legs. Because seven years into the digital color printing revolution, only about 23 percent of the 23,500 commercial printers in the United States offer digital printing, according to the PIA/GATF 2006 Print Atlas.

Most industry observers believe that number will rise dramatically in the next two to three years. Print providers will sign on to digital for the same reasons the industry’s pioneers did. Their customers increasingly expect the fast turnarounds, short runs and personalization options available to them only from digital printing. They want electronic alternatives and complements to print. They seek innovative approaches to book manufacturing, photo printing, direct marketing campaigns and many other applications that are valuable to them and profitable to the provider.

Moreover, the print providers who haven’t addressed these digital opportunities are increasingly mired in a commodity business that requires them to cut costs—and profits. These trends affect both commercial and in-plant operations whether large or small, public or private. Those who answer the call open the door to many new ways to profit.

They also invariably need help instituting the new services. The good news is that Xerox offers the right technology, the right workflow and the right business tools and services to help you take advantage of this huge opportunity. Xerox customers have proven their success over many years, and we can help you succeed in this business as well. Read on.

See what a partnership with Xerox can do for you.
Anne M. Mulcahy
Chairman and Chief Executive Officer,
Xerox Corporation

Download ProfitAccelerator Magazine, Volume 2

PDF format, 1.6MB, 16Pages.

Print Providers Rev Up Their Businesses With Xerox Business Development Resources

On the Inside:
Xerox CEO Anne Mulcahy on The New Business of Printing®
How ProfitAccelerator Business Development Resources
Drive Success for Six Leading Print Providers
Five Xerox Reps Who Make a Difference Helping Customers Develop Their Businesses
And much, much more about what the industry’s leading business development program can do for you.

Visit Xerox ProfitAccelerator Website

Turbocharge your printing business results with ProfitAccelerator™

ProfitAccelerator is today's most robust set of tools and programs designed to maximize your digital printing equipment investment.

It brings together Xerox's unparalleled digital printing experience and expertise, world-class resources and industry-leading support, all with one goal in mind: significantly boosting your digital print business and your profits.

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