PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life

How the marketing system that helped spark a bestselling customer revolution in the Christian marketplace can fuel the success of any business––by speaking to the integrity and passion of every customer.

Readers will discover a comprehensive strategy that can help any business reach and retain new markets, by tapping the secrets of what Zondervan marketing leader Greg Stielstra calls PyroMarketing. From the importance of focusing on individual consumers and their preferences, to giving customers an experience with the benefit of your product or service, to converting customers into enthusiastic sales people for your product, to building a state of the art consumer database, PyroMarketing captures in one four–step system the essence of the customer–driven strategies that seek to build markets through the passion and loyalty of the individual.

Stielstra's manifesto is based on a powerful and easy–to–apply metaphor––of fire: "There are four steps to creating successful marketing campaigns. You build them the same way you build a campfire. If you were a scout or a camper, you already know the drill. " Gather the driest tinder. Touch it with the match. Fan the flames. Save the coals.

Tapping the latest scientific research into the brain and human behaviour, Stielstra demonstrates how traditional marketing techniques are expensive, obsolete, and doomed to failure––while PyroMarketing principles deliver powerful results over the long–term and for less money. Illustrated with case studies including The Purpose–Driven Life, one of the bestselling books of all time, and the breakaway phenomenon The Passion of Christ.

Visit PyroMarketing, Audio Book Download Page

Here you can listen to the entire PyroMarketing book as streaming audio, or download it as MP3 files to play on your computer or iPod. It's a great way to experience the book yourself or share its message with friends.

Enjoy and spread the fire.

Hardcover: 256 pages
Author: Greg Stielstra
Publisher: Collins Business (September 27, 2005)
Language: English
ISBN-10: 0060776706
ISBN-13: 978-0060776701

INTRODUCTION
Marketing is Fire
The best way to understand marketing, the way its messages are sent, received, acted upon and spread, is to think of it as fire. Water metaphors that encouraged marketers to saturate consumers with a flood of messages are washed up. More recent attempts to explain the process by comparing marketing to contagion or guerilla warfare are incomplete.

PyroMarketing, however, is more than simply a new metaphor; it describes an entirely new way to think about marketing. The recent presidential election, major motion pictures, and bestselling books illustrate its success. This book describes its principles—principles which, are dramatically different than the mass marketing approach they replace. ...

ABOUT THE AUTHOR
During fifteen years in marketing for Zondervan and Thomas Nelson publishers, Greg Stielstra oversaw marketing for numerous bestsellers, including The Purpose-Driven Life. He currently works as EVP and Director of Integrated Delivery for The Buntin Group. He lives in Franklin, Tennessee, with his wife, Amy, and their three children.

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