ReadyMade: Instructions for Everyday Life.

ReadyMade is... “an irreverent indie-rock Martha Stewart Living...” the New York Times

ReadyMade is the design and lifestyle bible for a growing generation of 20- and 30-year-olds. This generation values creativity, innovation, and an independent approach to life. They look to the ReadyMade community for inspired ideas that speak to their interest in sustainability, great design, and home solutions.

WHAT IT MEANS

Ready-made: (n.) A commonplace artifact (such as a comb or a pair of ice tongs) displayed as a work of art.

The ReadyMade Story

In December 2001, Grace Hawthorne and Shoshana Berger launched ReadyMade to serve a niche that existing do-it-yourself magazines weren’t reaching: 20 and 30-something trendsetters who love to make things and crave good design. ReadyMade was an overnight success. Celebrating innovation and a "green" sensibility, the magazine has won an ardent following among readers who respond to its 21st century values and spunky voice.

ReadyMade took its name from avant-garde artist Marcel Duchamp. He coined the phrase "ready-made" to describe commonplace artifact, such as a bicycle wheel, displayed as a work of art.

ReadyMade inspires readers to design and customize their life.

View ReadyMade Magazine, June/July 2008

Welcome to the digital edition of ReadyMade! This interactive format allows you to easily read, share with friends, and click on web links to get further resources.

Cover Story: Make Your Escape

Visit ReadyMade Website

“The funny thing is that the…homemade objects have more visual and conceptual punch than the sleek design ‘treasures’ produced by the Phillippe Starcks and Karim Rashids of this world. ReadyMade’s objects and ideas have…the impact and staying power of serious contemporary art, rather than the landfill-swelling presence of so much of what passes for design.” Washington Post

“An inspiring magazine that makes us want to get off the couch and do something crafty.” Chicago Tribune

“… As advertisers work out how to interact with its (ReadyMade) audience, it will become the hottest mag on the market.” Jonah Bloom, Viewpoint, Ad Age

“ReadyMade is…informative, interactive, and above all…takes the elitism out of design by spreading its secrets to the masses.” IKEA Space

“[ReadyMade] preaches a philosophy of design savvy, DIY empowerment, and environmental awareness to Generations X and Y.” Metropolis

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