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Redmond Magazine, July 2008
Redmond Magazine, July 2008 |
| Magazine - Redmond Magazine | |
| Thursday, 17 July 2008 | |
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Our readers are the decision drivers of the industry and include IT managers, network managers, network administrators and system administrators. These technology leaders establish and drive the technical goals of their organizations, buy and recommend specific solutions to achieve these goals, and manage the implementation, integration and maintenance of the technology. Our editorial mission is to provide readers with the information, strategies, and behind-the-scenes insight into Microsoft and the Windows computing platform so they can make better informed decisions regarding their organizations IT infrastructure. FEATURES 39 The Secrets of Sysvol 45 The Unified Communications Puzzle REVIEWS Product Review Reader Review Head-to-Head Download Redmond Magazine, July 2008 PDF format, 7.1MB, 70Pages. Cover Story: Flying Solo As his boss Bill Gates departs, Ozzie takes Microsoft’s online strategy into the cloud. He is finally flying solo. While departing Microsoft Chairman Bill Gates handed over the chief software architect title a full two years ago, Ray Ozzie now grips the controls of Microsoft’s flight into the icy altitudes of cloud computing without a backseat co-pilot. The flight promises to be adventurous—full of the usual pockets of turbulence Microsoft hits when venturing into new markets— but it’s one Ozzie seems ready to take. Since he has been the chief software architect, Ozzie’s impact on the world’s largest software development organization has been significant. He has served as the prime mover in shaping Microsoft’s Software plus Services (S+S) initiative. He has also fostered a more enlightened attitude about Microsoft’s once bellicose approach to open source. That’s no easy task for a Microsoft “outsider” to accomplish in a relatively short period of time. However, the hardest days of achieving meaningful success in the online market still lie ahead for Ozzie. He’ll have to continue evolving Microsoft’s online server-based products and strategies to remain competitive with the likes of Salesforce.com Inc. and the raft of more traditional competitors such as IBM Corp. and Oracle Corp. At the same time, he’s playing a game of catch-up against Google Inc. and its online disciples on the consumer side. Microsoft first thought it could dramatically close the gaping lead Google has with one fell swoop by trying to acquire, and then hostilely take over, Yahoo! Inc. That maneuver was designed to better fill out the “Services” side of the company’s S+S equation. “They looked at Yahoo! and said, ‘We have the software and they have the services. Put them together like peanut butter and chocolate and we have the best treat on the market,’” says Dana Gardner, principal analyst with Interarbor Solutions Inc. in Gilford, N.H.“Well, that didn’t work, so now they have to come up with things like services and search technology— but do it in a way that doesn’t drive people into the arms of Google.” ... Read Redmond Magazine, July 2008 Online Redmond Analysis: Visit Redmond Magazine Website Redmond | The Independent Voice of the Microsoft IT Community Set as favorite Bookmark
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