Rotman, the Magazine of the Rotman School of Management.

The Rotman School has set out to redesign business education for the 21st century and become one of the world's top-tier business schools. Located in the heart of Toronto -- North America's third-largest financial centre and one of the world's most culturally-diverse cities -- the School is developing an innovative curriculum built around Integrative Thinking and Business Design

The School’s MBA program is now ranked in the top 15 in North America by the Financial Times. These are just some of the reasons why Bruce Nussbaum recently wrote in BusinessWeek Online, "Managers who want to 'get' the new innovation paradigm should check out [Rotman's] MBA and exec-ed programs.

Download Rotman Magazine, Winter 2008

Pdf format, 6.5mb, 128pages.

Thinking about Thinking
Winter 2008

14 Possibility Thinking: Lessons from Breakthrough Engineering
by Jeanne Liedtka and Robert Friedel
Engineers have long viewed design as a core activity. Managers would be wise to turn to them for creative inspiration.

20 InnerWork Life: Understanding the Subtext of Workplace Performance
by Teresa Amabile and Steven Kramer
The key levers for driving motivation and performance may not be the ones you’d suspect.

26 Design Thinking: On Its Nature and Use
by Charles Owen
To interpret the problems and possibilities of impending changes, science thinking and design thinking must receive equal attention.

32 Integration: The Value of Managerial Thinking in an Age of Technical Reason
by Mihnea Moldoveanu
In an age where the digital machine can outperform the human mind at most tasks, Integrative Thinking is the best revenge.

40 Redesigning the Brain
by Norman Doidge
Can we change our brains to sharpen perception and memory and increase speed of thought? Michael Merzenich is proving that we can.

46 The Second Road of Thought: How Design Offers Strategy a New Tool Kit
by Tony Golsby-Smith
Design opens a door to a whole new ‘art of thinking’ that has been suppressed for centuries by the Western world’s addiction to logic.

52 Informing Our Intuition: Design Research for Radical Innovation
by Jane Fulton Suri
Radical innovation requires both evidence and intuition: evidence to become informed, and intuition to inspire us in imagining and creating new possibilities.

58 Strategic Ecology: What Management Can Learn from
Ecology by Joel Baum, Stanislav Dobrev and Arjen van Witteloostuijn
The managerial relevance of Ecology becomes clear when ecological arguments are interpreted with a ‘strategy lens.’

64 Seeing Sooner: How to Scan for Weak Signals from the Periphery
by George Day and Paul Schoemaker
Organizations must actively scan their environment for early warning signs of threats – and opportunities.

Visit The Rotman School of Management Official Website

The Rotman School of Management is the University of Toronto's graduate-level business school. It has recently jumped significantly in international prominence under the leadership of its dean, Roger Martin.

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