Prescription for Advertising is written specifically for the business owner or manager who needs to advertise but really doesn't know HOW to make it happen. It's a comprehensive guide to the complete world of advertising -- everything from positioning to printers, budgeting to billboards, creativity to conventions -- even logos and signage. The 30 easy-to-read chapters will be a great step toward understanding the complex and confusing world of advertising.

From the Publisher: Prescription for Advertising has been our best-selling business book for quite a few years. The remarkable wise advice of Edmond Bruneau is timeless. Available in hardbound, trade paperback and audio cassette editions, this book has been distributed worldwide and even translated into a foreign language. When it comes to advertising and marketing, Edmond Bruneau is a professional who knows what he is talking about.

From the Author: Since there are so many advertising books written for advertising people, I decided to write one for the businessperson...in language and terminologies a regular joe (or jill) would understand. Problems and situations are discussed from their personal point of view. In addition, the text includes many time-saving shortcuts and tips to avoid the common pitfalls to often made when dealing with the confusing world of advertising.

From the Inside Flap: To many businesses, advertising in is a four-letter word. One of the original love/hate relationships. By following the advise in this book, however, you're more likely to swear by advertising than to swear at it. Prescription for Advertising is written specifically for the common businessperson who needs to advertise, but doesn't really know how to go about it. It's a comprehensive guide to the complete world of advertising...everything from positioning to printers; budgeting to billboards; creativity to conventions...even logos and signage. There's even separate chapters on buying newspaper, radio and television media. Reading Prescription for Advertising will help you avoid future fatal errors, too. Prescription for Advertising. Thirty chapters of the best advertising advice available today. Read it and reap.

Download Rx for Advertising: A Common Sense Cure for Business Owners and Managers

Pdf format, 788KB, 176Pages.

Written by Edmond A. Bruneau, president of Creative Consultants. Edited by Shaun Higgins,  president and CEO of New Media Ventures, Inc.

Visit Rx for Advertising Official Website

Finally, an Advertising Book that has the Kind of Practical Advice You Can Use Everyday ...to Save Valuable Time and Money!

Introducing Prescription for Advertising -- A Common Sense Cure for Business Owners and Managers. Your guide to understanding the complex and confusing world of advertising.

Rated by Inc. Magazine, Christian Science Monitor, Communication Arts and others as one of the best books about advertising available. 30 Chapters. 176 pages. A "Must Have" reference book!

About the Author:

Edmond A. Bruneau is president of the full service advertising agency, Creative Consultants. Ed has a B.A. degree in Journalism and Radio/Television and has worked as a creative director, radio announcer, newspaper editor, media director, agency copywriter, account executive, creative services manager and broadcasting instructor. Prior to beginning his own advertising agency in 1980, he was advertising director for American Sign and Indicator Corporation -- the world leader in electronic signs and sports scoreboards.

Ed is the author of Rx for Advertising -- a common sense cure for the business owner and manager. It has sold extremely well in bookstores throughout the United States, Australia, New Zealand and Great Britain and the second printing is still actively selling and available on www.amazon.com.

The PolCorp Corporation of Washington D.C. purchased the Polish language rights of Prescription for Advertising and published a Polish version of the book -- anticipating the thirst for advertising knowledge for the country's emerging capitalistic economy.

It has been the only advertising book available in Polish bookstores. Ed has also been a speaker and seminar leader for the Phillips Petroleum Company, the National Propane Gas Association and the United States Small Business Administration. He is also a regular contributor to Research Recommendations -- a national newsletter.

Ed's emphasis on creativity has earned him over 50 advertising awards, including the Sherman Fairchild Award of Excellence. Creative Consultants continues to serve regional and national clients and is celebrating its 22nd year. It's web page is www.creativeconsultants.com.

Perhaps he can help your business, too.

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