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 Learn more about the marketing disconnect to uncover the challenges, trends and opportunities associated with developing and managing an effective approach to Selective Customer Activation, from lead generation to loyalty and referral.
See the results from more than 550 marketing professionals that were polled in this compelling study to help you better define and implement optimal customer-centric programs. Some topics of the study include:
- Customer identification and retention
- Segmentation methodologies and approaches
- Effective messaging to the right audience
Results highlight sourcing, aggregating, cleansing and utilizing customer data and analytics to design and field integrated, multi-channel campaigns, maximize lead generation activities, and improve return-on-relationships.
INTRODUCTION
Driven by the development of more effective customer data systems and greater demands for top-line yield and revenue growth, savvy marketing and sales executives are realigning their organizations to produce ever more precise customer acquisition and retention strategies.
Marketers are challenged to more efficiently and effectively segment their markets, classify highvalue prospects, attract new customers with continuity campaigns that cultivate engagement, identify up-sell and cross-sell opportunities, and maximize the lifetime value of every existing customer. ...
Download Your Free Survey Report: "Select & Connect: Strategies for Targeted Acquisition and Retention"
Offered Free by: NetLine Corporation
A CMO Council Report
CONTENTS
Introduction
Summary of Key Findings
Conclusion
Detailed Findings
Demographics
Purpose & Process
Sponsors & Partners
Select & Connect: Strategies for Targeted Acquisition and Retention explores the strategies, processes and methodologies to achieve maximum customer acquisition, retention and profitability.
It also examines the marketing organization’s level of customer knowledge, as well as the segmentation approaches used to target and acquire top prospects and profitable opportunities. By revealing pain points and best practices, our goal is to help marketers better define and implement optimal customer-centric programs.
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