Special Report: Selling in China, By Wharton and Boston Consulting Group, The third in a series of special reports on operations and strategy in China

China’s 1.3 billion consumers are at a crossroads. They are embracing new economic ideas and habits, and devouring goods that have long been unavailable, unaffordable or forbidden. At the same time, they are part of a culture and an economic system that remain quite different from those of developed countries.

In this special report, experts from Wharton and Boston Consulting Group offer insights on how Chinese consumers are evolving as the market develops; what companies need to know about navigating China’s convoluted sales and distribution systems; and the advantages emerging Chinese companies have over Western competitors, even as these firms face their own difficulties in entering the global marketplace.

Also, Deepak Advani, chief marketing officer of Lenovo, and Hal Sirkin, senior vice president at BCG, discuss the advantages of tailoring products and messages to local markets in China

Download the Special Report: Selling in China

Pdf format, 561kb, provided by Knowledge@Wharton

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