Speech Technology is recognized worldwide as the leading source of information on speech technology solutions that are changing communications and technology needs of organizations worldwide.

Each issue of Speech Technology features news, deployments, new product announcements, speech solutions and more. Speech Technology enables you to quickly and accurately understand how speech is changing your technology and communications needs. Available in print and digital versions. (Tradepub.com)

Speech Technology Media is a division of Information Today, Inc., a 29-year-old, Medford, N.J., based integrated media company specializing in magazines, periodicals, books, Web sites, and conferences serving the information marketplace.

SPEECH TECHNOLOGY MAGAZINE “AT A GLANCE”
Editorial Mission
To be the definitive source of information designed to help organizations design, implement, and deploy speech technologies as an effective and efficient method of interacting with their customers, employees, and partners.

Founded
Speech Technology magazine was founded in 1995 at the first SpeechTEK developers conference in Boston, with the goal of reporting on the then-nascent speech industry.

Circulation
Speech Technology magazine’s circulation is 18,373.

alue Proposition for the Advertiser
The award-winningSpeech Technology magazine is the only publication exclusively focused on speech technology. One hundred percent of our readers have subscribed to the magazine for our focused editorial content. Our readership mix maps directly to the different decision makers within an organization who are responsible for the recommendation and purchase of speech solutions. Winner of a 2007 APEX award.

Click Here, Get Your Free Subscription to Speech Technology Magazine

Geographic Eligibility: USA

Publisher: Information Today, Inc.

View Speech Technology Magazine, May 2008

Cover Story: Cómo
Why word-for-word translations just don't work.
by Ryan Joe

Kentucky Fried Chicken expanded to China in the late 1980s, and little more than a decade later became one of the most-recognized international brands in the country. The Colonel’s original recipe apparently translated well among Chinese consumers, even though KFC’s initial slogan—which went from Finger lickin’ good in English to Eat your fingers off in Mandarin Chinese—didn’t. Tales of these business mix-ups are not uncommon.

Some, like the KFC dilemma, are true, whereas others, such as the rumor that the Mandarin version of Come alive with Pepsi is Pepsi brings your ancestors back from the dead, are harder to verify. Apocrypha notwithstanding, the proliferation of these anecdotes underscores the complexity of translating a brand in a foreign business environment—discerning general meaning is inadequate because the varying connotations and implications of certain words often elude non-native speakers. ...
 
May 2008: Features
Mining for MeaningClear
Contextualizing calls prepares speech analytics for mainstream adoption.
by Lauren Shopp

Speech on a NetworkClear
Tear down the silos before adding voice to a services-oriented architecture.
by Leonard Klie

Visit Speech Technology Magazine Website

speechtechmag.com is the leading source of information for the speech technology industry

Targeted Readership
More than 80% of our visitors view themselves as their company’s champion for speech-based initiatives and 94% cite our Web site as an important source of information that they cannot find anywhere else.

New Site
In June of 2007, speechtechmag.com and speechtek.com were relaunched with a completely new content management system, design, and organization that has helped us increase traffic fivefold on our magazine’s site in the first 3 months after relaunch.

New Features
speechtechmag.com’s new design allows participating buyers and vertical markets guide sponsors to be served in articles that mention them, helping them to make the most of their editorial exposure on our site.

speechtek.com is now organized with self-serve functionality, which helps potential attendees search in a variety of ways for information on sessions, presenters, and exhibitors from information anywhere on either site. The results of our efforts have resulted in more traffic, longer visits, and a much more satisfying user experience.

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