Styling & Performance is the complete multimedia brand for the specialty parts industry, designed to unite manufacturers with the entire aftermarket distribution system — traditional and specialty warehouses, jobbers, retailers, service providers and new car and truck dealers.

Styling & Performance goes beyond branding and lead generation to actively promote parts sales with three powerful tools: Search-AutoParts.com, a destination news information site for the entire aftermarket and featuring Catalograck.com, a powerful real-time specialty parts sourcing system; Styling & Performance, a monthly business-to-business magazine to help your business be more profitable selling specialty parts; and "Project Parts Chaser", the launch vehicle sweepstakes truck that ties all the elements of the Styling & Performance brand together.

With each program designed to unite segments of the specialty parts marketplace, Styling & Performance provides the tools you need to help your business grow.

View Styling & Performance, August 2008

Full & free, powered by nxtbook.

Click the "SAVE" button, you can download full publication.

Aftermarket
Big Wheels Stop Turning
By Chad Simon
There's no denying it, specialty parts sales are down. You don't have to look far to see the domino effect of high gas prices and decreasing new vehicle sales on the general automotive aftermarket.

Department of the Interior
By Dick De Loach
To most enthusiasts, few aspects of a classic car or truck restoration are more satisfying than returning a worn-out interior to its original glory. After all, people spend most of their time enjoying their rides from the inside if they're driven on even a semi-regular basis. So an immaculate interior is an important part of any restoration.

Read Styling & Performance, August 2008 Online

Features:
The Motorsports Affiliation
By Nguyet Le Thomas
There is no other sport like auto racing that provides the corporate sponsor with so many different ways to merchandise and market its racing association. Whether they're supplying a single driver with product or sponsoring an entire race series, everybody from retail chains and automakers to energy drink suppliers and tire manufacturers is betting that what's seen on the racetrack will pay off for their bottom line.

Going Green
By Michæl Imlay
Next time a commercial interrupts your favorite TV program, don't head for the refrigerator. Watch. Chances are you'll notice a not-so-subtle climate change in advertising: Corporate America is turning green.

Poised to Grow
By Mike Anson
In general, racecar drivers are known for their driving abilities and for knowing what should go into a high-performance product, but they don't necessarily have the business talent to make it happen and run a company. Just look at Mario Andretti and Ivan "Ironman" Stewart who promote MagnaFlow's line of high-performance exhaust systems but don't operate the company. It's rare when the racecar driver turns out to be a businessman as well. Sometimes, the businessman becomes a racecar driver, as in the case of Alex Xydias of the So Cal Speed Shop (founded back in 1946 and still going strong today) or Andy Granatelli of STP and Indy 500 fame. In some cases, the racecar driver becomes a successful businessman. R.K. Smith is one of these.

Visit Styling & Performance Website

Styling & Performance - Specialty parts info for automotive aftermarket -auto body repair and retail.

TODAY'S HEADLINES:

Industry News

• Hams releases summer and early fall training schedule
• PCL revamps tire inflation equipment Web site
• Liberty Mutual, Safeco deal continues on schedule
• New product lines spur North American aftermarket brake part growth
• AIM launches new Web site, assures customers that name-brand products are still available
• Insurance Information Act of 2008 moves forward
• WIN seeks diversity program participants
• ROUSH turbocharger offers up to 700 hp
• USTelematics, Netflix partner for wireless technology
• Cooling system targets turnover, morale

Specialty

• ROUSH turbocharger offers up to 700 hp
• SEMA, NADA reaching out to dealerships
• TCI® Names Tony McCurdy New Corporate Sales Manager
• Drivers can get Netflix videos in vehicles under new agreement
• SEMA announces its new board of directors

Comments (0)

Name

Email

Comment

smaller | bigger

Add Comment